Resumo

RESTREPO, Mariluz. Communication is not what it seems. Revisiting its ground. Inmediac. Comun [online]. 2020, vol.15, n.2, pp.27-41.  Epub 01-Dez-2020. ISSN 1510-5091.  https://doi.org/10.18861/ic.2020.15.2.3008.

From etymological and philosophical perspectives, this article revisits the deep meaning of communication, taking into account what the word in itself implies to value how it shapes our ways of relating to one another and with the world. The author’s arguments, intertwined with those of a variety of thinkers, dismantles the linear authoritarian transmission model of communication and places it in the gap, that is, in the in-between one and others where the endless construction of possible meaning takes place. The interpretations that arise from these thoughts encourage the understanding of our daily practices and open questions to rethink the decision-making of those who carry out communication tasks in the varied universe of social organizations.

Palavras-chave : communication; human exchanges; practices; social organizations.

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