Resumo

ROSSO, Germán. The hipermediatization of party demonstrations: The #SíSePuede’s campaign of Juntos por el Cambio (Argentina). Inmediac. Comun [online]. 2023, vol.18, n.2, pp.133-163.  Epub 01-Dez-2023. ISSN 1510-5091.  https://doi.org/10.18861/ic.2023.18.2.3525.

The article investigates the media construction of the cycle of party demonstrations promoted by the Juntos por el Cambio (Argentina) coalition during the 2019 elections. The phenomenon is approached through the articulation between sociosemiotic theories of mediatization and the perspective on media manifestations. Based on a case study focused on two mobilizations of the #SíSePuede campaign, the strategies of the presentation of sí assumed by the protesters and their effects on the production of collective identification, are analyzed. Moreover, a model for the study of hypermediatized manifestations is presented.

Palavras-chave : mediatization; Juntos por el Cambio; identification collectives; sí presentation; hypermediatized political demonstrations.

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