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LEMA MOSCA, Álvaro. The Multimedia Machinery: The World of Entertainment in Latin America (1930-1965). Dixit [online]. 2024, vol.38, e3695.  Epub 01-Jun-2024. ISSN 1688-3497.

Starting from the 1930s, Latin America experienced a unique moment due to the international political situation and artistic transformations that had direct consequences on the cultural sphere. This was compounded by the rise and consolidation of mass media as influential channels in Latin American societies. This paper succinctly analyzes how cultural industries associated with these media outlets (press, radio, theater, cinema, music) established a multimedia and transnational strategy to reinforce discourses surrounding their products and key figures. In doing so, they addressed the needs of a massive audience beyond national borders and fostered a network of exchanges among Latin American countries, the United States, and Europe. This migratory movement contributed to strengthening multimedia ties among various actors (artists, entrepreneurs, intellectuals, politicians) and created a machinery capable of reorganizing entertainment across the continent

Palavras-chave : Latin America; entertainment; media.

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