Resumo

ALBARELLO, Francisco. From hegemony to the niche: displacement of traditional media in informative routines of a group of Argentine university students. Dixit [online]. 2020, n.32, pp.46-60.  Epub 01-Jun-2020. ISSN 1688-3497.  https://doi.org/10.22235/d.vi32.1946.

The current media ecosystem is reconfiguring the place of traditional media, particularly in the way the news is consumed by the audience. The objective of this research, of a qualitative and exploratory nature and carried out through in-depth interviews, is to describe the informative routines of a group of young people who attend the university in the Autonomous City of Buenos Aires and the Gran Buenos Aires Agglomerate, Argentina. The results indicate that traditional media occupy a peripheral niche in news consumption, that they are consumed collectively and that the smartphone is imposed as a hegemonic device for individual use. These findings allow us to understand the evolution of audiences and the adaptation of traditional media in their ways of informing

Palavras-chave : traditional media; news consumption; smartphone; students; niche.

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