<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262024000100135</article-id>
<article-id pub-id-type="doi">10.18861/ic.2024.19.1.3486</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[Educação, midiatização e afeto. O professor e a produção de sentido no Instagram]]></article-title>
<article-title xml:lang="es"><![CDATA[Educación, mediatización y afecto. El profesor y la producción de sentido en Instagram]]></article-title>
<article-title xml:lang="en"><![CDATA[Education, mediatization, and affection. The teacher and the production of meaning on Instagram]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Da Silva Jr]]></surname>
<given-names><![CDATA[Jader Lúcio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Farbiarz]]></surname>
<given-names><![CDATA[Alexandre]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal Fluminense  ]]></institution>
<addr-line><![CDATA[Niterói ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>19</volume>
<numero>1</numero>
<fpage>135</fpage>
<lpage>156</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262024000100135&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262024000100135&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262024000100135&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Propomos neste artigo examinar a influência da comunicação midiática na sociabilidade e produção de sentidos, refletindo sobre a dimensão afetiva na construção do conhecimento. Pensando a experiência estética, delineamos tanto as transformações promovidas pelas tecnologias midiáticas na educação, quanto as implicações sociais e culturais decorrentes da apropriação, por professores, dos espaços mediados por plataformas. Partindo do pressuposto de que a comunicação desempenha um papel central nas relações humanas, exploramos os conceitos de midiatização e cotidiano na linguagem estética das plataformas sociais, em especial o Instagram. Após confluência teórica, realizamos uma análise qualitativa descritiva da entrevista em profundidade com os educadores influenciadores digitais @carolmendonca e @professornoslen. Como resultados, apontamos reflexões sobre o fenômeno de influência digital pelos professores partindo da esfera afetiva e da interação como produtoras de sentidos e conhecimentos em Comunicação.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En este artículo, proponemos examinar la influencia de la comunicación mediática en la sociabilidad y la producción de significados, reflexionando sobre la dimensión afectiva en la construcción del conocimiento. Considerando la experiencia estética, delineamos tanto las transformaciones promovidas por las tecnologías mediáticas en la educación como las implicaciones sociales y culturales derivadas de la apropiación, por parte de los profesores, de los espacios mediados por plataformas. Partiendo de la premisa de que la comunicación desempeña un papel central en las relaciones humanas, exploramos los conceptos de mediatización y vida cotidiana en el lenguaje estético de las plataformas sociales, especialmente Instagram. Tras una confluencia teórica, realizamos un análisis cualitativo descriptivo de una entrevista en profundidad con los educadores influyentes digitales @carolmendonca y @professornoslen. Como resultado, señalamos reflexiones sobre el fenómeno de la influencia digital por parte de los profesores, partiendo de la esfera afectiva y la interacción como productoras de significados y conocimientos en Comunicación.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT In this article, we propose to examine the influence of media communication on sociability and meaning production, reflecting on the affective dimension in knowledge construction. Considering the aesthetic experience, we outline both the transformations brought about by media technologies in education and the social and cultural implications resulting from teachers' appropriation of spaces mediated by platforms. Assuming that communication plays a central role in human relationships, we explore the concepts of mediatization and everyday life in the aesthetic language of social platforms, especially Instagram. Following a theoretical confluence, we conduct a qualitative descriptive analysis of an in-depth interview with digital influencer educators @carolmendonca and @professornoslen. As a result, we point out reflections on the phenomenon of digital influence by teachers, starting from the affective sphere and interaction as producers of meanings and knowledge in Communication.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[mídia]]></kwd>
<kwd lng="pt"><![CDATA[cotidiano]]></kwd>
<kwd lng="pt"><![CDATA[afeto]]></kwd>
<kwd lng="pt"><![CDATA[plataformas digitais]]></kwd>
<kwd lng="pt"><![CDATA[educação]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="es"><![CDATA[vida cotidiana]]></kwd>
<kwd lng="es"><![CDATA[afecto]]></kwd>
<kwd lng="es"><![CDATA[plataformas digitales]]></kwd>
<kwd lng="es"><![CDATA[educación]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="en"><![CDATA[everyday life]]></kwd>
<kwd lng="en"><![CDATA[affection]]></kwd>
<kwd lng="en"><![CDATA[digital platforms]]></kwd>
<kwd lng="en"><![CDATA[education.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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