<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2393-6886</journal-id>
<journal-title><![CDATA[Revista Uruguaya de Antropología y Etnografía]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. urug. Antropología y Etnografía]]></abbrev-journal-title>
<issn>2393-6886</issn>
<publisher>
<publisher-name><![CDATA[Instituto de Antropología. Facultad de Humanidades y Ciencias de la Educación. UdelaR.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2393-68862019000100011</article-id>
<article-id pub-id-type="doi">10.29112/ruae.v4.n1.2</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[APORTES METODOLÓGICOS DE LA ETNOGRAFÍA DIGITAL LATINOAMERICANA BASADOS EN WORLD OF WARCRAFT]]></article-title>
<article-title xml:lang="en"><![CDATA[METHODOLOGICAL CONTRIBUTIONS OF LATIN AMERICAN DIGITAL ETHNOGRAPHY BASED ON THE WORLD OF WARCRAFT]]></article-title>
<article-title xml:lang="pt"><![CDATA[CONTRIBUIÇÕES METODOLÓGICAS DA ETNOGRAFIA DIGITAL LATINO-AMERICANA BASEADA NO WORLD OF WARCRAFT.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castillo-Torres]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Núñez-Pacheco]]></surname>
<given-names><![CDATA[Rosa]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Pérez]]></surname>
<given-names><![CDATA[Blanca Estela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de San Agustín de Arequipa  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional de San Agustín de Arequipa  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2019</year>
</pub-date>
<volume>4</volume>
<numero>1</numero>
<fpage>11</fpage>
<lpage>23</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S2393-68862019000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S2393-68862019000100011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S2393-68862019000100011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El presente trabajo ofrece aportaciones a la metodología etnográfica digital, la cual es compartida por los estudios culturales posmodernos que integran la etnografía de la antropología como metodología transversal y sistemática a todas las demás ciencias. Así, la antropología visual transforma la metodología clásica de la antropología, para ampliar los estudios de los fenómenos sociales digitales y modernos, tal como se propone y así tener un análisis más profundo del sujeto de hoy. Específicamente, los aportes etnográficos se basan principalmente en la recolección de datos en comunidades virtuales que se originan a partir de la interacción y comunicación del etnógrafo como jugador dentro de los videojuegos, ya que estos han sido considerados como productos culturales propios de una sociedad compleja que concibe lo virtual como parte de ella. Estos puntos han sido obtenidos en un estudio particular delWorld of Warcraft, donde se analizaalgunos comportamientos de comunidades indígenas digitales en Latinoamérica y la experiencia como etnógrafo en comunidades digitales. Finalmente, los agentes involucrados muestran formas nuevas de apropiación y construcción de conceptosculturales que son producto de la experiencia en realidades digitales locales y particulares, generando un cambio significativo en la metodología etnográfica digital, de modo que estos resultados justifican la atención prestada en losestudios latinoamericanossobre videojuegos con el fin de considerarlos como herramientas metodológicas, educativas y productoras de cultura.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The present work offers contributions to the digital ethnographic methodology, which is shared by postmodern cultural studies that integrate the ethnography of anthropology as a transversal and systematic methodology to all other sciences. Thus, visual anthropology transforms the classical methodology of anthropology, to broaden the studies of digital and modern social phenomena, as proposed and thus have a deeper analysis of the subject of today. Specifically, the ethnographic contributions are based mainly on the collection of data in virtual communities that originate from the interaction and communication of the ethnographer as a player within video games, since these have been considered as cultural products of a complex society that conceives the virtual as part of it. These points have been obtained in a particular study of the World of Warcraft, which analyzes some behaviors of digital indigenous communities in Latin America and the experience as an ethnographer in digital communities. Finally, the agents involved show new forms of appropriation and construction of cultural concepts that are the product of experience in local and individual digital realities, generating a significant change in the digital ethnographic methodology, so that these results justify the attention given in the studies Latin American on videogames in order to consider them as methodological tools, educational and cultural producers.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: O presente trabalhooferececontribuições para a metodologia etnográfica digital, que é compartilhada por estudosculturaispós-modernos que integram a etnografia da antropologia como umametodologia transversal e sistemática para toda as outrasciências. Assim, a antropologia visual transforma a metodologiaclássica da antropologia, para ampliar os estudos dos fenômenossociaisdigitais e modernos, conforme proposto e, assim, aprofundar a análise do tema de hoje. Especificamente, as contribuições etnográficas sãobaseadas principalmente na coleta de dados em comunidades virtuais que se originam da interação e comunicação do etnógrafo como umjogador dentro de videogames, uma vez que estestêm sido considerados como produtosculturais de umasociedade complexa que concebe o virtual como parte dele. Esses pontos foramobtidosemumestudo particular do World of Warcraft, que analisaalgunscomportamentos de comunidades indígenas digitaisna América Latina e a experiência como etnógrafo em comunidades digitais. Por fim, os agentes envolvidosmostram novas formas de apropriação e construção de conceitosculturais que sãoproduto da experiênciaem realidades digitaislocais e individuais, gerandoumamudança significativa nametodologia etnográfica digital, de modo que esses resultados justifiquem a atenção dada nos estudos. Latino-americanos emvideogames, a fim de considerá-los como instrumentos metodológicos, produtoreseducacionais e culturais.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Metodología]]></kwd>
<kwd lng="es"><![CDATA[Etnografía]]></kwd>
<kwd lng="es"><![CDATA[videojuegos]]></kwd>
<kwd lng="es"><![CDATA[World of Warcraft]]></kwd>
<kwd lng="es"><![CDATA[estudios culturales]]></kwd>
<kwd lng="en"><![CDATA[ethnography]]></kwd>
<kwd lng="en"><![CDATA[video game]]></kwd>
<kwd lng="en"><![CDATA[World of Warcraft]]></kwd>
<kwd lng="en"><![CDATA[cultural studies]]></kwd>
<kwd lng="pt"><![CDATA[etnografia]]></kwd>
<kwd lng="pt"><![CDATA[videogame]]></kwd>
<kwd lng="pt"><![CDATA[World of Warcraft]]></kwd>
<kwd lng="pt"><![CDATA[estudosculturais.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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