<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262024000201212</article-id>
<article-id pub-id-type="doi">10.18861/ic.2024.19.2.3763</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Memes y fan art políticos: Imágenes en la conversación electoral argentina de 2023]]></article-title>
<article-title xml:lang="en"><![CDATA[Political Memes and Fan Art: Images in the argentinian electoral conversation of 2023]]></article-title>
<article-title xml:lang="pt"><![CDATA[Memes e fan art políticos: Imagens na conversa eleitoral argentina de 2023]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Canedo]]></surname>
<given-names><![CDATA[Nicolás]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[Ciudad Autónoma de Buenos Aires ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>19</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262024000201212&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262024000201212&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262024000201212&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este artículo analiza, desde una perspectiva sociosemiótica, las imágenes compartidas en Twitter (hoy, red social X) sobre dos hechos mediáticos que involucraron a Javier Milei y Ramiro Marra, integrantes de La Libertad Avanza (LLA) y candidatos, respectivamente, a presidente de la nación y jefe de gobierno de la Ciudad Autónoma de Buenos Aires durante la campaña electoral de 2023 en Argentina. Estas imágenes, en formato de memes y fan art, jugaron un rol importante en la campaña electoral y se seleccionaron dos consignas participativas de ese universo productivo para su posterior análisis: el meme de &#8220;Marra, el Español&#8221; y el affair ficticio entre Javier Milei y Myriam Bregman. A partir de un corpus de 44 capturas reunidas entre el 24 de septiembre y el 10 de octubre de 2023, se realizó un análisis enunciativo y de la propuesta reidera desplegada en las imágenes, además de clasificar a los usuarios según su postura sobre LLA. Se sostiene que los usuarios adherentes de este espacio político buscaron encauzar la conversación hacia sus temas de interés, utilizando el humor y la provocación para reforzar su propio enmarcado político. Se plantea que la producción y la circulación de piezas visuales de producción amateur, realizadas en el contexto de bromas colectivas, constituyen formas de participación que pueden ser aprovechadas políticamente por militantes y espacios políticos, siendo expresión de un nuevo predominio de lo icónico-indicial en la conversación política hipermediatizada.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article analyzes, from a socio-semiotic perspective, the images shared on Twitter (today, social network X) about two media events involving Javier Milei and Ramiro Marra, members of La Libertad Avanza (LLA) and candidates, respectively, for president of the nation and head of the Autonomous City of Buenos Aires, during the 2023 electoral campaign in Argentina. These images, in the form of memes and fan art, played an important role in the electoral campaign and two participatory slogans from that productive universe were selected for later analysis: the &#8220;Marra, the Spaniard&#8221; meme and the fictional affair between Javier Milei and Myriam Bregman. Based on a corpus of 44 screenshots collected between September 24 and October 10, 2023, an enunciative analysis was carried out and the laughing proposal displayed in the images was also analyzed, in addition to classifying users according to their position on LLA. It is argued that users of this political space sought to direct the conversation towards their topics of interest, using humor and provocation to reinforce their own political framing. It is argued that the production and circulation of amateur visual pieces, carried out in the context of collective jokes, constitute forms of participation that can be politically exploited by activists and political spaces, being an expression of a new predominance of the iconic-indexical in an hypermediated political conversation.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Este artigo analisa, desde uma perspectiva sociossemiótica, imagens compartilhadas no Twitter (hoje, rede social X) sobre dois eventos midiáticos que envolveram Javier Milei e Ramiro Marra, membros de La Libertad Avanza (LLA) e candidatos a presidente da nação e chefe da Cidade Autônoma de Buenos Aires durante a campanha eleitoral de 2023 na Argentina. Essas imagens, no formato de memes e fan art, tiveram importante papel na campanha eleitoral e foram selecionados para análise dois slogans participativos desse universo produtivo: o meme &#8220;Ramiro Marra espanhol&#8221; e o affair fictício entre Javier Milei e Myriam Bregman. Com base em um corpus de 44 capturas coletadas entre 24 de setembro e 10 de outubro de 2023, foi realizada uma análise declarativa da proposta engraçada exibida em ambas as imagens, além de classificar os usuários de acordo com sua posição sobre LLA. Argumenta-se que em ambos os casos os usuários favoráveis a este espaço político procuraram direcionar a conversa para os seus temas de interesse, recorrendo ao humor e à provocação para reforçar o seu próprio enquadramento político. Desta forma, propõe-se que a produção e circulação de peças visuais de produção amadora, realizadas no contexto de brincadeiras coletivas, constituam formas de participação que podem ser utilizadas politicamente por militantes e espaços políticos, sendo expressão de um novo predomínio do icônico-indicial na conversação política hipermediatizada.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[hipermediatización]]></kwd>
<kwd lng="es"><![CDATA[conversación política digital]]></kwd>
<kwd lng="es"><![CDATA[cibermilitancias]]></kwd>
<kwd lng="es"><![CDATA[memes de Internet]]></kwd>
<kwd lng="es"><![CDATA[fan art]]></kwd>
<kwd lng="en"><![CDATA[hypermediatization]]></kwd>
<kwd lng="en"><![CDATA[digital political conversation]]></kwd>
<kwd lng="en"><![CDATA[cyberactivism]]></kwd>
<kwd lng="en"><![CDATA[Internet memes]]></kwd>
<kwd lng="en"><![CDATA[fan art]]></kwd>
<kwd lng="pt"><![CDATA[hipermediatização]]></kwd>
<kwd lng="pt"><![CDATA[conversação política digital]]></kwd>
<kwd lng="pt"><![CDATA[ciberativismos]]></kwd>
<kwd lng="pt"><![CDATA[memes da Internet]]></kwd>
<kwd lng="pt"><![CDATA[fan art]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Barthes]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Retórica de la imagen]]></article-title>
<source><![CDATA[Lo obvio y lo obtuso. Imágenes, gestos, voces]]></source>
<year>1986</year>
<page-range>29-47</page-range><publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bitonte]]></surname>
<given-names><![CDATA[M. E.]]></given-names>
</name>
<name>
<surname><![CDATA[Siri]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Mediatización de la pandemia a través de memes de Internet: construcción semiótica de espacios y temporalidades sociales]]></article-title>
<source><![CDATA[Interacciones mediatizadas: contactos y vínculos antes y durante la pandemia]]></source>
<year>2021</year>
<page-range>128-60</page-range><publisher-loc><![CDATA[Rosario ]]></publisher-loc>
<publisher-name><![CDATA[UNREditorial]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Calvo]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Aruguete]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<source><![CDATA[Fake news, trolls y otros encantos: Cómo funcionan (para bien y para mal) las redes sociales]]></source>
<year>2020</year>
<publisher-loc><![CDATA[Ciudad Autónoma de Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Siglo XXI Editores]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Canedo]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Urbanitsch]]></surname>
<given-names><![CDATA[V]]></given-names>
</name>
</person-group>
<source><![CDATA[Humor político en las redes sociales: ¿nuevas mediatizaciones de la conversación política?]]></source>
<year>2017</year>
<conf-name><![CDATA[ IXJornadas de Jóvenes Investigadores del Instituto de Investigaciones Gino Germani]]></conf-name>
<conf-loc>Ciudad Autónoma de Buenos Aires </conf-loc>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Canedo]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Un correntino con asma. Memes y argentinidad en la semana de San Martín]]></article-title>
<source><![CDATA[Medium]]></source>
<year>2022</year>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Canedo]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Urbanitsch]]></surname>
<given-names><![CDATA[V.]]></given-names>
</name>
<name>
<surname><![CDATA[Sierra]]></surname>
<given-names><![CDATA[D]]></given-names>
</name>
</person-group>
<source><![CDATA[Llorando en el colón. Retomas discursivas del g-20 en los Internet memes]]></source>
<year>2019</year>
<conf-name><![CDATA[ 14°Congreso Mundial de Semiótica]]></conf-name>
<conf-loc> </conf-loc>
<publisher-loc><![CDATA[Ciudad Autónoma de Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Asociación Argentina de Semiótica y Universidad Nacional de las Artes]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carlón]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Registrar, subir, comentar, compartir: prácticas fotográficas en la era contemporánea]]></article-title>
<source><![CDATA[Estética, medios y subjetividades]]></source>
<year>2016</year>
<page-range>31-54</page-range><publisher-loc><![CDATA[Santiago de Chile ]]></publisher-loc>
<publisher-name><![CDATA[Universidad Pontificia Católica de Chile]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carlón]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Individuos y colectivos en los nuevos estudios sobre circulación]]></article-title>
<source><![CDATA[InMediaciones de la Comunicación]]></source>
<year>2019</year>
<volume>14</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>27-46</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Carlón]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Circulación del sentido y construcción de colectivos en una sociedad hipermediatizada]]></source>
<year>2020</year>
<publisher-loc><![CDATA[San Luis ]]></publisher-loc>
<publisher-name><![CDATA[Nueva Editorial Universitaria]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Cingolani]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[I-memes: operaciones de identificación en mediatizaciones con rostros fungibles y no fungibles]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Fernández]]></surname>
<given-names><![CDATA[J. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Leone]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Soro]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Voto]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<source><![CDATA[Rostrotopías. Mitos, narrativas y obsesiones de las plataformas digitales]]></source>
<year>2023</year>
<page-range>9-13</page-range><publisher-loc><![CDATA[Roma ]]></publisher-loc>
<publisher-name><![CDATA[Aracne]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Davison]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The Language of Internet Memes]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Mandiberg]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[The Social Media Reader]]></source>
<year>2012</year>
<page-range>120-34</page-range><publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[New York University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dawkins]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
</person-group>
<source><![CDATA[El gen egoísta]]></source>
<year>1979</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Labor]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Deacon]]></surname>
<given-names><![CDATA[T]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Memes as Signs in the Dynamic Logic of Semiosis: Beyond Molecular Science and Computation Theory]]></article-title>
<source><![CDATA[The Semiotic Review of Books]]></source>
<year>1999</year>
<volume>10</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>1-3</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fernández]]></surname>
<given-names><![CDATA[J. L]]></given-names>
</name>
</person-group>
<source><![CDATA[Vidas mediáticas. Entre lo masivo y lo individual]]></source>
<year>2021</year>
<publisher-loc><![CDATA[Ciudad Autónoma de Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[La Crujía]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fraticelli]]></surname>
<given-names><![CDATA[D]]></given-names>
</name>
</person-group>
<source><![CDATA[El Humor Hipermediático. Una nueva era en la mediatización reidera]]></source>
<year>2023</year>
<publisher-loc><![CDATA[Ciudad Autónoma de Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Teseo]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gutiérrez De Angelis]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Del Atlas Mnemosyne a GIPHY: La supervivencia de las imágenes en la era del GIF]]></article-title>
<source><![CDATA[e-imagen Revista]]></source>
<year>2016</year>
<volume>2</volume>
<numero>3</numero>
<issue>3</issue>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jenkins]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<source><![CDATA[Convergence Culture. La cultura de la convergencia en los medios de comunicación]]></source>
<year>2008</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jost]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
</person-group>
<source><![CDATA[Dígalo con memes. De la parodia al mundo digital]]></source>
<year>2023</year>
<publisher-loc><![CDATA[Ciudad Autónoma de Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[La Crujía]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Katz]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Shifman]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Making sense? The structure and meanings of digital memetic nonsense]]></article-title>
<source><![CDATA[Information, Communication &amp; Society]]></source>
<year>2017</year>
<volume>20</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>825-42</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lakoff]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<source><![CDATA[No pienses en un elefante. Lenguaje y debate político]]></source>
<year>2007</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Editorial complutense]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Manifold]]></surname>
<given-names><![CDATA[M. C]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Fanart as craft and the creation of culture]]></article-title>
<source><![CDATA[International Journal of Education through Art]]></source>
<year>2009</year>
<volume>5</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>7-21</page-range></nlm-citation>
</ref>
<ref id="B22">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Marino]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Semiótica de la propagabilidad: Un enfoque sistemático de las imágenes virales a través de Internet]]></article-title>
<source><![CDATA[La Tadeo de Arte]]></source>
<year>2020</year>
<volume>6</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>22-55</page-range></nlm-citation>
</ref>
<ref id="B23">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Milner]]></surname>
<given-names><![CDATA[R. M]]></given-names>
</name>
</person-group>
<source><![CDATA[The World Made Meme: Public Conversations and Participatory. Media]]></source>
<year>2016</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[The MIT Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B24">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peirce]]></surname>
<given-names><![CDATA[C. S.]]></given-names>
</name>
</person-group>
<source><![CDATA[Obra lógico-semiótica]]></source>
<year>1987</year>
<publisher-loc><![CDATA[Madrid ]]></publisher-loc>
<publisher-name><![CDATA[Taurus]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B25">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Phillips]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Milner]]></surname>
<given-names><![CDATA[R. M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Decoding memes: Barthes&#8217; punctum, feminist standpoint theory, and the political significance of# YesAllWomen]]></article-title>
<source><![CDATA[Entertainment Values]]></source>
<year>2017</year>
<page-range>195-211</page-range><publisher-loc><![CDATA[London ]]></publisher-loc>
<publisher-name><![CDATA[Palgrave Macmillan]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B26">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Phillips]]></surname>
<given-names><![CDATA[W.]]></given-names>
</name>
<name>
<surname><![CDATA[Milner]]></surname>
<given-names><![CDATA[R. M]]></given-names>
</name>
</person-group>
<source><![CDATA[The ambivalent Internet: Mischief, oddity, and antagonism online]]></source>
<year>2018</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[Polity Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B27">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rocha Alonso]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[De lo indicial, lo icónico y lo simbólico en las manifestaciones del sentido]]></article-title>
<source><![CDATA[Semiótica de los Medios]]></source>
<year>2008</year>
<publisher-loc><![CDATA[Argentina ]]></publisher-loc>
<publisher-name><![CDATA[Cátedra Prof. María Rosa del Coto, Facultad de Ciencias Sociales, Universidad de Buenos Aires]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B28">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Shifman]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<source><![CDATA[Memes in Digital Culture]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Cambridge ]]></publisher-loc>
<publisher-name><![CDATA[The MIT Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B29">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Siri]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Memes en Internet: el escándalo Snowden]]></article-title>
<source><![CDATA[L.I.S. - Letra. Imagen. Sonido. Ciudad mediatizada]]></source>
<year>2016</year>
<volume>VIII</volume>
<numero>16</numero>
<issue>16</issue>
</nlm-citation>
</ref>
<ref id="B30">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Verón]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La palabra adversativa]]></article-title>
<source><![CDATA[AA.VV., El discurso político. Lenguajes y acontecimientos]]></source>
<year>1987</year>
<page-range>12-26</page-range><publisher-loc><![CDATA[Ciudad Autónoma de Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[Hachette]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B31">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Verón]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<source><![CDATA[La semiosis social: Fragmentos de una teoría de la discursividad]]></source>
<year>1993</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Gedisa]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B32">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Verón]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
</person-group>
<source><![CDATA[Semiosis de lo ideológico y del poder/La mediatización]]></source>
<year>1995</year>
<publisher-loc><![CDATA[Ciudad Autónoma de Buenos Aires ]]></publisher-loc>
<publisher-name><![CDATA[CBC-UBA]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
