<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262024000201207</article-id>
<article-id pub-id-type="doi">10.18861/ic.2024.19.2.3846</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Captura de la mirada en el capitalismo cibernético]]></article-title>
<article-title xml:lang="en"><![CDATA[Capturing the gaze in cybernetic capitalism]]></article-title>
<article-title xml:lang="pt"><![CDATA[Captura do olhar no capitalismo cibernético]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lizarazo Arias]]></surname>
<given-names><![CDATA[Diego]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma Metropolitana  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>19</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262024000201207&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262024000201207&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262024000201207&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La mirada se ha convertido en objeto de usufructo en el contexto de un capitalismo contemporáneo con la capacidad de convertir a los usuarios digitales en productores del contenido que enriquece a los grandes corporativos posmediales. Una especie de plusvalía escópica que hoy tiene la potencialidad, con el metaverso, de capturar el cuerpo. El nodo articulador de este sistema se produce en lo que llamo estructura tecnológica de recursividad negativa de la imagen de sí, que radica en el uso de las redes y los sistemas para encarar el dolor psíquico que las propias redes y los sistemas producen. Esta espiral negativa es la forma principal de captura del sujeto, potenciada en el horizonte del metaverso como captura radical del cuerpo propio.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The gaze has become an object of usufruct in the context of a contemporary capitalism with the capacity to convert digital users into producers of content that enriches the large post-media corporations. A kind of scopic surplus value, which today has the potential, through the metaverse, to capture the body. The nodal articulator of this system lies in what I call the technological structure of negative recursivity of the self-image, which resides in the use of networks and systems to confront the psychic pain that the networks and systems themselves produce. This negative spiral is the main form of subject capture, potentiated on the horizon of the metaverse as a radical capture of one's own body.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O olhar tornou-se objeto de usufruto no contexto de um capitalismo contemporâneo com a capacidade de transformar os usuários digitais em produtores de conteúdo que enriquecem as grandes corporações pós-midiáticas. Uma espécie de mais-valia escópica, que hoje tem o potencial, com o metaverso, de capturar o corpo. O nó articulador desse sistema ocorre naquilo que chamo de estrutura tecnológica de recursividade negativa da imagem de si, que reside no uso das redes e sistemas para enfrentar a dor psíquica que as próprias redes e sistemas produzem. Essa espiral negativa é a forma principal de captura do sujeito, potencializada no horizonte do metaverso como captura radical do próprio corpo.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[capitalismo cibernético]]></kwd>
<kwd lng="es"><![CDATA[captura de la mirada]]></kwd>
<kwd lng="es"><![CDATA[estructura tecnológica de recursividad negativa de la imagen de sí]]></kwd>
<kwd lng="es"><![CDATA[plusvalía escópica]]></kwd>
<kwd lng="en"><![CDATA[cybernetic capitalism]]></kwd>
<kwd lng="en"><![CDATA[the capture of the gaze]]></kwd>
<kwd lng="en"><![CDATA[the technological structure of negative recursivity of the self-image]]></kwd>
<kwd lng="en"><![CDATA[the scopic surplus value]]></kwd>
<kwd lng="pt"><![CDATA[capitalismo cibernético]]></kwd>
<kwd lng="pt"><![CDATA[captura do olhar]]></kwd>
<kwd lng="pt"><![CDATA[estrutura tecnológica de recursividade negativa da imagem de si]]></kwd>
<kwd lng="pt"><![CDATA[mais-valia escópica]]></kwd>
</kwd-group>
</article-meta>
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