<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262024000201206</article-id>
<article-id pub-id-type="doi">10.18861/ic.2024.19.2.3711</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Imemes: Producción, circulación, reconocimiento y propagación]]></article-title>
<article-title xml:lang="en"><![CDATA[Imemes: Production, circulation, recognition and propagation]]></article-title>
<article-title xml:lang="pt"><![CDATA[Imemes: Produção, circulação, reconhecimento e propagação]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bitonte]]></surname>
<given-names><![CDATA[María Elena]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[Ciudad Autónoma de Buenos Aires ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>19</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262024000201206&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262024000201206&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262024000201206&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El presente artículo explora los principios que sustentan el análisis sociosemiótico de los imemes -o memes de Internet-, ejemplares típicos de la producción de sentido en la contemporaneidad. El encuadre sociosemiótico de los imemes se aparta de otros abordajes signados por el evolucionismo biológico y plantea una perspectiva anti-determinista y dinámica, cuya principal premisa ubica los fenómenos sociales en relación con sus condiciones de producción, circulación y reconocimiento. Siguiendo esta perspectiva analítica, los imemes conforman una clase de fenómenos mediáticos que se distingue de otros por su particular forma de circulación: la proliferación. De ahí la importancia de diferenciar la memética -como modo de producción de sentido- de la viralidad. Desde esta aproximación, los actores sociales no son vistos como vectores de transmisión cultural ni los imemes como imágenes que imitan un original, sino como interpretantes de los fenómenos sociales que toman como objeto, a la vez que productores de memoria y de contacto social. ¿Cuáles son las condiciones de propagación de los imemes? El artículo procura una explicación posible a través del análisis de sus condiciones de producción, circulación y reconocimiento y sugiere una vía de indagación sobre la índole autopoiética de los imemes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article explores the principles underpinning the sociosemiotic analysis of imemes -or Internet memes-, characteristic examples of the production of meaning in the contemporary world. The sociosemiotic framing of imemes departs from other approaches marked by biological evolutionism and proposes an anti-determinist and dynamic perspective, whose main premise locates social phenomena in relation to their conditions of production, circulation and recognition. Following this analytical perspective, imemes make up a class of media phenomena that is distinguished from others by its particular form of circulation: proliferation. Hence the importance of differentiating memetics -as a mode of production of meaning- from virality. From this approach, social actors are not seen as vectors of cultural transmission, nor imemes as images that imitate an original, but as interpreters of the social phenomena that they take as their object, as well as producers of memory and social contact. What are the conditions for the propagation of imemes? The article seeks a possible explanation by analysing their conditions of production, circulation and recognition, and suggests a way of investigating the autopoietic nature of imemes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O artigo descreve alguns dos fundamentos que sustentam um estudo sociossemiótico dos imemes -ou memes da Internet-, exemplos típicos da produção contemporânea de sentido. O enquadramento sociossemiótico dos imemes afasta-se de outras abordagens marcadas pelo evolucionismo biológico e propõe uma perspectiva antideterminista e dinâmica do significado, cuja premissa principal leva a localizar os fenómenos sociais em relação às suas condições de produção, circulação e reconhecimento. Seguindo esta perspectiva analítica, os imemes constituem uma classe de fenômenos midiáticos que se distingue dos demais pela sua forma particular de circulação: a proliferação. Daí a importância de diferenciar a memética -como forma de produção de sentido- da viralidade. A partir desta abordagem, os atores sociais não são vistos como vetores de transmissão cultural nem os imemes como imagens que imitam um original, mas como interpretantes dos fenômenos sociais que tomam como objeto, ao mesmo tempo como produtores de memória e de contato social. Quais são as condições de propagação dos imemes? O artigo busca uma possível explicação através da análise de suas condições de produção, circulação e reconhecimento, e finaliza sugerindo um caminho de investigação sobre a natureza autopoiética dos imemes, agentes de suas próprias regras de multiplicação.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[imeme]]></kwd>
<kwd lng="es"><![CDATA[imitación]]></kwd>
<kwd lng="es"><![CDATA[proliferación]]></kwd>
<kwd lng="es"><![CDATA[diferencia]]></kwd>
<kwd lng="es"><![CDATA[repetición.]]></kwd>
<kwd lng="en"><![CDATA[imeme]]></kwd>
<kwd lng="en"><![CDATA[imitation]]></kwd>
<kwd lng="en"><![CDATA[proliferation]]></kwd>
<kwd lng="en"><![CDATA[difference]]></kwd>
<kwd lng="en"><![CDATA[repetition.]]></kwd>
<kwd lng="pt"><![CDATA[imeme]]></kwd>
<kwd lng="pt"><![CDATA[imitação]]></kwd>
<kwd lng="pt"><![CDATA[proliferação]]></kwd>
<kwd lng="pt"><![CDATA[diferença]]></kwd>
<kwd lng="pt"><![CDATA[repetição]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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