<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262023000100043</article-id>
<article-id pub-id-type="doi">10.18861/ic.2023.18.1.3303</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La sociedad de las turbas, la sociedad de la incomunicación]]></article-title>
<article-title xml:lang="en"><![CDATA[The society of mobs, the society of incommunication]]></article-title>
<article-title xml:lang="pt"><![CDATA[A sociedade das turbas, a sociedade da incomunicação]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[LLORCA ABAD]]></surname>
<given-names><![CDATA[GERMÁN]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[GAMIR RÍOS]]></surname>
<given-names><![CDATA[JOSÉ]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universitat de València  ]]></institution>
<addr-line><![CDATA[Valencia ]]></addr-line>
<country>Spain</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universitat de València  ]]></institution>
<addr-line><![CDATA[Valencia ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>18</volume>
<numero>1</numero>
<fpage>43</fpage>
<lpage>65</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262023000100043&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262023000100043&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262023000100043&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En los últimos 20 años, a medida que se ha desarrollado la sociedad de la información, también ha sido tendencia olvidar a los referentes que ayudaron a comprender la mass communication society. Se ha producido un vaciamiento conceptual que debemos enmendar para problematizar los discursos del odio, la polarización y la fractura de la experiencia entre lo real y lo virtual. Para ello, en este ensayo partimos de una recopilación bibliográfica constructivista que conecta las industrias culturales, como entidades productoras de consensos; los medios de comunicación, como instituciones de socialización colectiva; el proceso de virtualización digital, como ruptura con la experiencia no mediada; y la mediatización, como expresión de (no) participación social. El análisis nos lleva a proponer la idea de la sociedad de las turbas, la sociedad de la incomunicación, un modelo de convivencia propio de las sociedades globalizadas, caracterizado por la extrema individualización y la virtualización de la experiencia comunicativa. Como hechizados por la luz que emana de los teléfonos móviles, nos estaríamos desconectando del significado etimológico de compartir del verbo comunicar. Se estaría creando así la situación ideal para la propagación de desinformación y la radicalización. En ese sentido, se plantea la siguiente hipótesis: si el siglo XX fue el periodo de las masas, el siglo XXI será el de las turbas.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT In the last 20 years, as the information society has developed, there has also been a tendency to forget the references that helped to understand the mass communication society. There has been a conceptual emptying that we must amend to problematize hate discourse, polarization and the fracture of the experience between the real and the virtual. To do this, we take as a starting point a compilation that connects various references: cultural industries, as consensus-producing entities; the media, as institutions of collective socialization; the digital virtualization process, as a break with the non-mediated experience; and mediatization, as an expression of (non) social participation in communication spaces. The analysis leads us to propose the idea of the society of mobs, the society of incommunication, a coexistence model typical of globalized societies, characterized by the extreme individualization and the virtualization of the communicative experience. As if enchanted by the light emanating from mobile phones, we would be disconnecting from the etymological meaning of sharing from the verb communicate. The ideal situation is thus being created for the spread of disinformation and ideological radicalization. If the 20th century was that of the masses, the 21st will be that of the mobs.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Durante os últimos 20 anos, à medida que a sociedade da informação se foi desenvolvendo, tem havido uma tendência para esquecer as referências que ajudaram a compreender a mass communication society. Isto conduziu a um vaziamento conceptual que precisamos retificar para problematizar os discursos de ódio, polarização e a fratura da experiência entre o real e o virtual. Para tal, neste ensaio, partimos de uma compilação construtivista que liga as indústrias culturais, como entidades produtoras de consenso; os meios de comunicação, como instituições de socialização coletiva; o processo de virtualização digital, como ruptura com a experiência não mediada; e a midiatização, como expressão de (não) participação social. A análise leva-nos a propor a ideia da sociedade das turbas, a sociedade da incomunicação, um modelo de convivência próprio das sociedades globalizadas caracterizadas pela individualização extrema e a virtualização da experiência comunicativa. Como se enfeitiçados pela luz que emana dos celulares, estaríamos nos desligando do significado etimológico de partilhar do verbo comunicar. Isto estaria criando a situação ideal para a difusão da desinformação e radicalização. Neste sentido, surge a hipótese de que se o século XX foi o período das massas, o século XXI será o período das turbas.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[digitalización]]></kwd>
<kwd lng="es"><![CDATA[tecnología]]></kwd>
<kwd lng="es"><![CDATA[desinformación]]></kwd>
<kwd lng="es"><![CDATA[polarización]]></kwd>
<kwd lng="es"><![CDATA[ideología.]]></kwd>
<kwd lng="en"><![CDATA[digitalization]]></kwd>
<kwd lng="en"><![CDATA[technology]]></kwd>
<kwd lng="en"><![CDATA[disinformation]]></kwd>
<kwd lng="en"><![CDATA[polarization]]></kwd>
<kwd lng="en"><![CDATA[ideology]]></kwd>
<kwd lng="pt"><![CDATA[digitalização]]></kwd>
<kwd lng="pt"><![CDATA[tecnologia]]></kwd>
<kwd lng="pt"><![CDATA[desinformação]]></kwd>
<kwd lng="pt"><![CDATA[polarização]]></kwd>
<kwd lng="pt"><![CDATA[ideologia]]></kwd>
</kwd-group>
</article-meta>
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