<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262022000200167</article-id>
<article-id pub-id-type="doi">10.18861/ic.2022.17.2.3313</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El frame-building. Una herramienta de análisis para el tratamiento mediático de las políticas de medios]]></article-title>
<article-title xml:lang="en"><![CDATA[Frame-building. A tool to analyze media treatment of media policy]]></article-title>
<article-title xml:lang="pt"><![CDATA[Frame-building. Uma ferramenta de análise para o tratamento midiático de políticas de mídia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Koziner]]></surname>
<given-names><![CDATA[Nadia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Consejo Nacional de Investigaciones Científicas y Técnicas  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>17</volume>
<numero>2</numero>
<fpage>167</fpage>
<lpage>185</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262022000200167&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262022000200167&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262022000200167&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El artículo realiza una indagación conceptual acerca de la productividad del Framing como herramienta teórico-metodológica para estudiar los debates que se desarrollan en los medios de comunicación en torno a las medidas de política pública que los involucran. Para ello, se centra en la instancia productiva de la información y se posiciona en el paradigma crítico de este programa de investigación integral. En la fase de construcción de los encuadres noticiosos y de las políticas públicas los diversos actores intervinientes -periodistas, instituciones mediáticas, hacedores de políticas y la sociedad civil- libran disputas de poder que dejan sus huellas en los textos, sean estos mediáticos o documentos de políticas. Finalmente, el hecho de que se trate de políticas dirigidas a los medios cuyas dinámicas se analizan plantea desafíos específicos, dado que estos actores políticos y económicos son capaces de emplear las coberturas y editoriales para promover sus encuadres y modelar la controversia pública sobre este tipo particular de políticas, a la vez que deben cultivar su legitimidad en el tratamiento de asuntos públicos. Por último, se propone un enfoque metodológico triangulado para aproximarse a la instancia de frame-building y a los textos que son producto de ese proceso.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article attempts to conduct conceptual research about the productivity of Framing as a theoretical-methodological tool to study the debates that take place in the media around the public policy measures that involve them. To do this, it focuses on the productive instance of information and positions itself in the critical paradigm of this comprehensive research program. During the phase of construction of news frames and public policies, the various intervening actors -journalist, media institutions, policy makers and civil society- engage in power disputes that leave their traces in the texts, whether they are media texts or policy documents. Finally, the fact that these are policies aimed at the media whose dynamics are analyzed poses specific challenges, given that these political and economic actors can use their coverage and editorials to promote their frames and shape public controversy over these policies while they must cultivate their legitimacy in dealing with public affairs. Finally, a triangulated methodological approach is proposed to study the instance of frame-building and the texts that are the product of this process.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO Este artigo busca investigar conceitualmente a produtividade do Framing como ferramenta teórico-metodológica para estudar os debates que ocorrem na mídia em torno das medidas de políticas públicas que os envolvem. Para isso, concentra-se na instância produtiva da informação e se posiciona no paradigma crítico desse amplo programa de pesquisa. Na fase de construção dos frames noticiosos e das políticas públicas, os diversos atores intervenientes -jornalistas, instituições midiáticas, formuladores de políticas e sociedade civil- travam disputas de poder que deixam seus rastros nos textos, sejam eles textos midiáticos ou documentos de políticas. Por fim, o fato de serem políticas voltadas para a mídia cuja dinâmica é analisada traz desafios específicos, uma vez que esses atores políticos e econômicos são capazes de usar sua cobertura e editoriais para promover seus enquadramentos e moldar a controvérsia pública sobre esse tipo específico de politicas enquanto eles devem cultivar sua legitimidade ao lidar com assuntos públicos. Por fim, propõe-se uma abordagem metodológica triangulada para estudar a instância da construção de quadros e os textos que são produto desse processo.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[encuadre]]></kwd>
<kwd lng="es"><![CDATA[frame-building]]></kwd>
<kwd lng="es"><![CDATA[políticas de medios]]></kwd>
<kwd lng="es"><![CDATA[paradigma crítico]]></kwd>
<kwd lng="en"><![CDATA[framing]]></kwd>
<kwd lng="en"><![CDATA[frame building]]></kwd>
<kwd lng="en"><![CDATA[media policies]]></kwd>
<kwd lng="en"><![CDATA[critical paradigm]]></kwd>
<kwd lng="pt"><![CDATA[enquadramento]]></kwd>
<kwd lng="pt"><![CDATA[construção de quadros]]></kwd>
<kwd lng="pt"><![CDATA[políticas de mídia]]></kwd>
<kwd lng="pt"><![CDATA[paradigma crítico.]]></kwd>
</kwd-group>
</article-meta>
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