<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262020000100071</article-id>
<article-id pub-id-type="doi">10.18861/ic.2020.15.2.3022</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Comunicación responsable en situaciones de comunicación pública: El caso de López Obrador y su gabinete en México]]></article-title>
<article-title xml:lang="en"><![CDATA[Responsible communication in public communication situations: The case of López Obrador and its cabinet in Mexico]]></article-title>
<article-title xml:lang="pt"><![CDATA[Comunicação responsável em situações de comunicação pública: O caso de López Obrador e seu gabinete no México]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hernández Flores]]></surname>
<given-names><![CDATA[Hilda Gabriela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Navarro Sequeira]]></surname>
<given-names><![CDATA[Melva]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Benemérita Universidad Autónoma de Puebla  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2020</year>
</pub-date>
<volume>15</volume>
<numero>2</numero>
<fpage>71</fpage>
<lpage>93</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262020000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262020000100071&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262020000100071&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN: Los sistemas gubernamentales son, cada vez más, objeto de desconfianza por parte de los ciudadanos. Este panorama se puede explicar a través de múltiples y complejos factores: uno de ellos tiene que ver con la comunicación pública que los voceros institucionales emiten para dar a conocer los planes, las decisiones o las acciones de gobierno. Con base en esa premisa, este artículo realiza un análisis sobre la comunicación gubernamental pública bajo la perspectiva de comunicación responsable y se detiene, particularmente, en un caso de relevancia actual en México: el discurso público del presidente Andrés Manuel López Obrador y su gabinete en los primeros cien días de la gestión iniciada el 1 de diciembre de 2018. El objetivo de este trabajo es revisar, a partir de este caso, el discurso gubernamental de López Obrador y sus funcionarios, basándose en una metodología de desarrollo propio que permite fijar los rasgos básicos que establece la perspectiva de comunicación responsable y clasificar, en tal sentido, el discurso de una figura pública.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT: Increasingly, government systems are subject to mistrust by citizens. This panorama can be explained thorugh multiple and complex factors: one of them has to do with the public communication that institutional spokespersons issue to announce government plans, decisions or actions. Based on this premise, this article analyzes public government communication from the perspective of responsible communication and concentrates on a case of current relevance in Mexico: the public discourse of President Andrés Manuel López Obrador and his cabinet within the first hundred days of his administration, started on the 1st. December 2018. Based on this case, the purpose of this work is to review the government discourse of López Obrador and his officials based on a methodology of self development that allows to state the basic features established by the perspective of responsible communication and to classify, in this sense, the speech of a public figure.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO: Cada vez mais, os sistemas governamentais são objetos de desconfiança pelos cidadãos. Esse cenário pode ser explicado por múltiplos e complexos fatores: um deles tem a ver com a comunicação pública que porta-vozes institucionais emitiam para divulgar os planos, as decisões ou as ações do governo. Partindo dessa premissa, o artigo analisa a comunicação governamental pública sob a ótica da comunicação responsável e foca particularmente em um caso de relevância atual no México: o discurso público do presidente Andrés Manuel López Obrador e seu Gabinete nos primeiros cem dias de gestão iniciada em 1 de dezembro de 2018. O objetivo deste trabalho é rever, a partir deste caso, o discurso governamental de López Obrador e dos seus funcionários com base em uma metodologia própria de desenvolvimento que permite definir características básicas que estabelece a perspectiva de comunicação responsável e classificar, nesse sentido, o discurso de uma figura pública.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comunicación responsable]]></kwd>
<kwd lng="es"><![CDATA[comunicación gubernamental]]></kwd>
<kwd lng="es"><![CDATA[comunicación pública]]></kwd>
<kwd lng="es"><![CDATA[reputación]]></kwd>
<kwd lng="en"><![CDATA[responsible communication]]></kwd>
<kwd lng="en"><![CDATA[government communication]]></kwd>
<kwd lng="en"><![CDATA[public communication]]></kwd>
<kwd lng="en"><![CDATA[reputation]]></kwd>
<kwd lng="pt"><![CDATA[responsável]]></kwd>
<kwd lng="pt"><![CDATA[comunicação governamental]]></kwd>
<kwd lng="pt"><![CDATA[comunicação pública]]></kwd>
<kwd lng="pt"><![CDATA[reputação]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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