<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0797-3691</journal-id>
<journal-title><![CDATA[Dixit]]></journal-title>
<abbrev-journal-title><![CDATA[Dixit]]></abbrev-journal-title>
<issn>0797-3691</issn>
<publisher>
<publisher-name><![CDATA[Universidad Católica del Uruguay.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0797-36912024000101501</article-id>
<article-id pub-id-type="doi">10.22235/d.v38.3695</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La maquinaria multimedial: el mundo del espectáculo en América Latina (1930-1965)]]></article-title>
<article-title xml:lang="en"><![CDATA[The Multimedia Machinery: The World of Entertainment in Latin America (1930-1965)]]></article-title>
<article-title xml:lang="pt"><![CDATA[A Maquinária multimídia: o mundo do espetáculo na América Latina (1930-1965)]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lema Mosca]]></surname>
<given-names><![CDATA[Álvaro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Carlos III de Madrid  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Spain</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2024</year>
</pub-date>
<volume>38</volume>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S0797-36912024000101501&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S0797-36912024000101501&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S0797-36912024000101501&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: A partir de los años treinta, América Latina vive un momento muy particular debido a la situación política internacional y a las transformaciones artísticas que tienen consecuencias directas en el ámbito cultural. A eso se suma el auge y la consolidación de los medios de comunicación como medios de masas de enorme impacto en las sociedades latinas. En este trabajo se analiza sucintamente cómo las industrias culturales ligadas a esos medios (prensa, radio, teatro, cine, música) establecieron una maniobra multimedial y transnacional para retroalimentar los discursos en torno a sus productos y sus principales figuras. De ese modo, se cubrieron las necesidades de un público multitudinario más allá de las fronteras nacionales y se generó una red de intercambios entre países latinoamericanos, Estados Unidos y Europa. Ese movimiento migratorio colaboró a reforzar los lazos multimediales entre diversos agentes (artistas, empresarios, intelectuales, políticos) y generó una maquinaria capaz de reorganizar el espectáculo en el continente]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: Starting from the 1930s, Latin America experienced a unique moment due to the international political situation and artistic transformations that had direct consequences on the cultural sphere. This was compounded by the rise and consolidation of mass media as influential channels in Latin American societies. This paper succinctly analyzes how cultural industries associated with these media outlets (press, radio, theater, cinema, music) established a multimedia and transnational strategy to reinforce discourses surrounding their products and key figures. In doing so, they addressed the needs of a massive audience beyond national borders and fostered a network of exchanges among Latin American countries, the United States, and Europe. This migratory movement contributed to strengthening multimedia ties among various actors (artists, entrepreneurs, intellectuals, politicians) and created a machinery capable of reorganizing entertainment across the continent]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: A partir de 1930, a América Latina vive um momento muito particular, em função da situação política internacional e das transformações artísticas que têm consequências diretas no âmbito cultural. Soma-se a isso o auge e a consolidação dos meios de comunicação como meios de massa com enorme impacto nas sociedades latinas. Neste trabalho, analisa-se sucintamente como as indústrias culturais ligadas a esses meios de comunicação (imprensa, rádio, teatro, cinema, música) estabeleceram uma manobra multimédia e transnacional para retroalimentar os discursos em torno dos seus produtos e das suas principais figuras. Desta forma, foram atendidas as necessidades de um grande público além das fronteiras nacionais e foi gerada uma rede de intercâmbios entre os países latino-americanos, os Estados Unidos e a Europa. Esse movimento migratório ajudou a fortalecer os laços multimédia entre vários agentes (artistas, empresários, intelectuais, políticos) e gerou uma maquinaria capaz de reorganizar o espetáculo no continente]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[América Latina]]></kwd>
<kwd lng="es"><![CDATA[espectáculo]]></kwd>
<kwd lng="es"><![CDATA[medios de comunicación]]></kwd>
<kwd lng="en"><![CDATA[Latin America]]></kwd>
<kwd lng="en"><![CDATA[entertainment]]></kwd>
<kwd lng="en"><![CDATA[media]]></kwd>
<kwd lng="pt"><![CDATA[América Latina]]></kwd>
<kwd lng="pt"><![CDATA[espetáculo]]></kwd>
<kwd lng="pt"><![CDATA[meios de comunicação]]></kwd>
</kwd-group>
</article-meta>
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