<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0797-3691</journal-id>
<journal-title><![CDATA[Dixit]]></journal-title>
<abbrev-journal-title><![CDATA[Dixit]]></abbrev-journal-title>
<issn>0797-3691</issn>
<publisher>
<publisher-name><![CDATA[Universidad Católica del Uruguay.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0797-36912023000100033</article-id>
<article-id pub-id-type="doi">10.22235/d.v37i1.2809</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[De la conjunción a la conexión. Los cambios de la comunicación y el poder en el semiocapitalismo]]></article-title>
<article-title xml:lang="en"><![CDATA[From Conjunction to Connection. Changes in Communication and Power in Semiocapitalism]]></article-title>
<article-title xml:lang="pt"><![CDATA[Da conjunção à conexão. Mudanças na comunicação e no poder no semiocapitalismo]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Samela]]></surname>
<given-names><![CDATA[Gabriela]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lenarduzzi]]></surname>
<given-names><![CDATA[Victor]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Buenos Aires  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2023</year>
</pub-date>
<volume>37</volume>
<numero>1</numero>
<fpage>33</fpage>
<lpage>43</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S0797-36912023000100033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S0797-36912023000100033&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S0797-36912023000100033&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Este artículo aborda los aportes teóricos de Franco Berardi sobre la comunicación en el contexto contemporáneo. A partir de las transformaciones culturales vinculadas a la digitalización se revisan los principales ejes que, desde la perspectiva del autor y en diálogo con otros autores, permiten repensar categorías básicas de las teorías de la comunicación. En primer lugar, se aborda el concepto de semiocapitalismo. Luego se analizan la expansión de los automatismos tecnosemióticos como aspecto decisivo del régimen de poder contemporáneo, caracterizado en términos de gobernanza. Finalmente, se recupera el encuadre de la comunicación enmarcado en la tensión entre &#8220;conjunción&#8221; y &#8220;conexión&#8221;. Así se daría, con el predominio de la segunda, la tendencia a la producción del &#8220;efecto enjambre&#8221;.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This article discusses Franco Berardi's theoretical contributions on communication in the contemporary context. Based on the cultural transformations linked to digitalization, it reviews the main axes which, from the author's perspective and in dialogue with other authors, allow us to rethink basic categories of communication theories. First, the concept of semiocapitalism is addressed. Then, the expansion of technosemiotic automatisms as a decisive aspect of the contemporary power regime, characterized in terms of governance, is analyzed. Finally, the demarcation of communication framed in the tension between "conjunction" and "connection" is recovered. Thus, with the predominance of the latter, there would be a tendency to produce the "swarm effect".]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: Este artigo discute as contribuições teóricas de Franco Berardi sobre a comunicação no contexto contemporâneo. Com base nas transformações culturais ligadas à digitalização, revê os eixos principais que, na perspectiva do autor e em diálogo com outros autores, permitem repensar categorias básicas de teorias de comunicação. Em primeiro lugar, o conceito de semiocapitalismo é abordado. Depois, é analisada a expansão dos automatismos tecnossemióticos como aspecto decisivo do regime de poder contemporâneo, caracterizado em termos de governança. Finalmente, a demarcação da comunicação enquadrada na tensão entre "conjunção" e "conexão" é recuperada. Assim, com a predominância desta última, haveria uma tendência para produzir o "efeito de enxame".]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="es"><![CDATA[semiocapitalismo]]></kwd>
<kwd lng="es"><![CDATA[gobernanza]]></kwd>
<kwd lng="es"><![CDATA[efecto enjambre]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
<kwd lng="en"><![CDATA[semiocapitalism]]></kwd>
<kwd lng="en"><![CDATA[governance]]></kwd>
<kwd lng="en"><![CDATA[swarm effect]]></kwd>
<kwd lng="pt"><![CDATA[comunicação]]></kwd>
<kwd lng="pt"><![CDATA[semiocapitalismo]]></kwd>
<kwd lng="pt"><![CDATA[governação]]></kwd>
<kwd lng="pt"><![CDATA[efeito de enxame]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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