<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0797-3691</journal-id>
<journal-title><![CDATA[Dixit]]></journal-title>
<abbrev-journal-title><![CDATA[Dixit]]></abbrev-journal-title>
<issn>0797-3691</issn>
<publisher>
<publisher-name><![CDATA[Universidad Católica del Uruguay.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0797-36912021000200110</article-id>
<article-id pub-id-type="doi">10.22235/d35.2650</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[De entidad biológica a monstruo social: Una construcción semiótica del coronavirus durante la pandemia de COVID-19]]></article-title>
<article-title xml:lang="en"><![CDATA[From a Biological Entity to a Social Monster.]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moreno Barreneche]]></surname>
<given-names><![CDATA[Sebastián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad ORT Uruguay  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Uruguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<numero>35</numero>
<fpage>110</fpage>
<lpage>127</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S0797-36912021000200110&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S0797-36912021000200110&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S0797-36912021000200110&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Durante la primera mitad del 2020, el &#8216;nuevo coronavirus&#8217;, una entidad biológica invisible al ojo humano, fue representado en múltiples imágenes, productos audiovisuales, descripciones, narrativas y otros modos de articulación visual y verbal. Muchas de estas articulaciones fueron producidas por organismos internacionales, gobiernos y medios de comunicación, entre otros actores sociales, con el objetivo de hacer más tangible la amenaza representada por el virus. Al mismo tiempo, estas representaciones ayudaron a moldear cómo las personas le atribuyeron un sentido al virus, tanto en términos cognitivos como emocionales. Con apoyo en la premisa de que la realidad social se construye en procesos e interacciones múltiples y dinámicos que implican la producción, la distribución y el consumo de sentido en varios niveles, este artículo examina desde una perspectiva semiótica uno de los modos en que el coronavirus fue representado durante la pandemia del COVID-19: el que presentó al coronavirus como un enemigo malvado que es una amenaza para la humanidad y que, por lo tanto, debe ser combatido. El artículo organiza el estudio de un conjunto de representaciones del coronavirus en tres niveles -icónico, axiológico y narrativo- y discute cómo la construcción discursiva de un enemigo involucra siempre una serie de mecanismos de naturaleza semiótica que, además de representarlo, contribuyen a su construcción social.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: During the first half of 2020, the novel coronavirus -a biological entity invisible to the human eye- was represented in multiple images, audiovisual products, descriptions, narratives and other modes of visual and verbal articulation. Many of these were developed by international organizations, governments and media outlets, amongst other social actors, with the aim of rendering the threat posed by the virus more tangible. At the same time, these representations also helped shape how people made sense of it in cognitive and emotional terms. Assuming that social reality is constructed in multiple and dynamic processes and interactions that imply the production, distribution and consumption of meaning at various levels, this article examines from a semiotic perspective one of the modes of representations of the coronavirus during the COVID-19 pandemic: the one grounded on the overarching narrative that depicted the virus as an evil enemy that poses a threat to humanity and that, consequently, needs to be fought. The article organizes the study of a number of representations of the coronavirus in three levels -the iconic, the axiological and the narrative- and discusses how the discursive construction of an enemy involves a series of mechanisms of semiotic nature that, besides somehow representing it, also shape its social construction.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[coronavirus]]></kwd>
<kwd lng="es"><![CDATA[COVID-19]]></kwd>
<kwd lng="es"><![CDATA[semiótica]]></kwd>
<kwd lng="es"><![CDATA[representación]]></kwd>
<kwd lng="es"><![CDATA[constructivismo.]]></kwd>
<kwd lng="en"><![CDATA[coronavirus]]></kwd>
<kwd lng="en"><![CDATA[COVID-19]]></kwd>
<kwd lng="en"><![CDATA[semiotics]]></kwd>
<kwd lng="en"><![CDATA[representation]]></kwd>
<kwd lng="en"><![CDATA[constructivism.]]></kwd>
</kwd-group>
</article-meta>
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