<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2730-5066</journal-id>
<journal-title><![CDATA[Agrociencia Uruguay]]></journal-title>
<abbrev-journal-title><![CDATA[Agrocienc. Urug.]]></abbrev-journal-title>
<issn>2730-5066</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Agronomía - Instituto de Nacional de Investigación Agropecuaria]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2730-50662021000301304</article-id>
<article-id pub-id-type="doi">10.31285/agro.25.530</article-id>
<title-group>
<article-title xml:lang="en"><![CDATA[Uruguayan consumers' perception of mandarins: insights for selection and marketing of new cultivars]]></article-title>
<article-title xml:lang="es"><![CDATA[Percepción de las mandarinas por los consumidores uruguayos: aportes para la selección y la promoción de nuevos cultivares]]></article-title>
<article-title xml:lang="pt"><![CDATA[Percepção dos consumidores uruguaios sobre tangerinas: contribuições para a seleção e comercialização de novas cultivares]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lado]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rivas]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Moltini]]></surname>
<given-names><![CDATA[A. I.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alcaire]]></surname>
<given-names><![CDATA[F.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ares]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Instituto Nacional de Investigación Agropecuaria (INIA) Programa de Investigación en Citricultura ]]></institution>
<addr-line><![CDATA[ Salto]]></addr-line>
<country>Uruguay</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Nacional de Investigación Agropecuaria (INIA) Plataforma de Agroalimentos ]]></institution>
<addr-line><![CDATA[ Salto]]></addr-line>
<country>Uruguay</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de la República Facultad de Química Polo Tecnológico de Pando]]></institution>
<addr-line><![CDATA[Canelones ]]></addr-line>
<country>Uruguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2021</year>
</pub-date>
<volume>25</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S2730-50662021000301304&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S2730-50662021000301304&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S2730-50662021000301304&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: A better understanding of the key characteristics influencing consumers' perception and purchase decisions of mandarins can contribute to the selection of new cultivars that assertively meet their needs and expectations, as well as to the development of strategies to increase mandarin consumption in the different markets. In this context, the aims of the present work were: i) to explore Uruguayan consumers' perception of mandarins, and ii) to identify the key characteristics that drive mandarin purchase decisions. A consumer study with 197 consumers was conducted in a supermarket in the metropolitan area of Montevideo (Uruguay). A word-association task was used to identify consumers' associations with mandarins, whereas a best-worst scaling was used to estimate the relative importance of specific characteristics. Results from the word association task revealed that sensory characteristics (juiciness, sweetness, color, flavor and odor) were the most salient concepts associated with a mandarin, followed by fruit characteristics and consumption context. Mandarin flavor was identified as the most important characteristic underlying consumers' purchase decisions in the best-worst scaling, followed by juiciness and high vitamin content; while packaging, size or price resulted less relevant. Consumer segments who attached different relative importance to vitamin content, price, lack of seeds and easiness to peel were identified. Results from the present work suggest that strategies to increase mandarin consumption should focus on sensory and hedonic aspects rather than package appearance or health-related ones.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: Conocer las características de las mandarinas que más influyen en la percepción y la decisión de compra de los consumidores contribuye a la selección de nuevos cultivares que cumplan sus expectativas, así como las estrategias que promuevan su consumo en diferentes mercados. En este contexto, los objetivos de este trabajo fueron: i) explorar la percepción de las mandarinas por parte de los consumidores uruguayos, y ii) identificar las características que influyen en la intención de compra de mandarinas. Para ello, se desarrolló un estudio en un supermercado del área metropolitana de Montevideo (Uruguay) que incluyó 197 consumidores. Para identificar las características que el consumidor asocia con las mandarinas se utilizó el método de asociación libre, mientras que el método de escala mejor-peor (best-worst scaling -BWS) se aplicó para estimar la importancia relativa de determinadas características. Los resultados del primer estudio revelaron que las características sensoriales (jugosidad, dulzor, color, sabor y olor) fueron los conceptos más destacados asociados con las mandarinas, seguidos por características de la fruta y del contexto de consumo. El sabor fue identificado como la característica más importante que determina la intención de compra de los consumidores uruguayos, seguido por el contenido de jugo y de vitaminas, mientras que el envase, el tamaño del fruto o su precio resultaron menos relevantes. Se identificaron diferentes segmentos de consumidores que difieren en la importancia relativa del contenido de vitaminas, el precio, la ausencia de semillas o la facilidad de pelado. Los resultados del presente trabajo sugieren que los esfuerzos para promover el consumo de mandarinas deberían centrarse en aspectos sensoriales y hedónicos más que en aspectos relacionados con la apariencia o la salud.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: O melhor entendimento das principais características que influenciam a percepção dos consumidores e as decisões de compra de tangerina pode contribuir para a seleção de novas cultivares que atendam de forma assertiva às suas necessidades e expectativas, bem como para o desenvolvimento de estratégias para aumentar o consumo de tangerina nos diferentes mercados. Nesse contexto, os objetivos do presente trabalho foram: i) explorar a percepção dos consumidores uruguaios sobre o mandarim e ii) identificar as principais características que orientam as decisões de compra do mandarim. Um estudo de consumidor com 197 consumidores foi conduzido em um supermercado na região metropolitana de Montevidéu (Uruguai). Uma tarefa de associação de palavras foi usada para identificar associações de consumidores com mandarins, enquanto uma escala de melhor-pior foi usada para estimar a importância relativa de características específicas. Os resultados da tarefa de associação de palavras revelaram que as características sensoriais (suculência, doçura, cor, sabor e odor) foram os conceitos mais salientes associados a uma tangerina, seguida pelas características da fruta e contexto de consumo. O sabor da mandarim foi identificado como a característica mais importante subjacente às decisões de compra dos consumidores na escala melhor-pior, seguida por suculência e alto teor de vitaminas, enquanto a embalagem, tamanho ou preço resultaram menos relevantes. Foram identificados segmentos de consumidores que atribuíram importância relativa diferente ao teor de vitaminas, preço, falta de sementes e facilidade de descascar. Os resultados do presente trabalho sugerem que as estratégias para aumentar o consumo de tangerina devem focar nos aspectos sensoriais e hedônicos, e não na aparência da embalagem ou relacionados à saúde.]]></p></abstract>
<kwd-group>
<kwd lng="en"><![CDATA[breeding]]></kwd>
<kwd lng="en"><![CDATA[citrus]]></kwd>
<kwd lng="en"><![CDATA[flavor]]></kwd>
<kwd lng="en"><![CDATA[sensory]]></kwd>
<kwd lng="en"><![CDATA[fruit quality]]></kwd>
<kwd lng="es"><![CDATA[mejoramiento genético]]></kwd>
<kwd lng="es"><![CDATA[citrus]]></kwd>
<kwd lng="es"><![CDATA[sabor]]></kwd>
<kwd lng="es"><![CDATA[sensorial]]></kwd>
<kwd lng="es"><![CDATA[calidad de fruta]]></kwd>
<kwd lng="pt"><![CDATA[melhoramento]]></kwd>
<kwd lng="pt"><![CDATA[citros]]></kwd>
<kwd lng="pt"><![CDATA[sabor]]></kwd>
<kwd lng="pt"><![CDATA[sensorial]]></kwd>
<kwd lng="pt"><![CDATA[qualidade do fruto]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<label>1.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Goldenberg]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
<name>
<surname><![CDATA[Yaniv]]></surname>
<given-names><![CDATA[Y]]></given-names>
</name>
<name>
<surname><![CDATA[Porat]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
<name>
<surname><![CDATA[Carmi]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Mandarin fruit quality: a review]]></article-title>
<source><![CDATA[J Sci Food Agric]]></source>
<year>2018</year>
<volume>98</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>18-26</page-range></nlm-citation>
</ref>
<ref id="B2">
<label>2.</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ollitrault]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
<name>
<surname><![CDATA[Navarro]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Citrus]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Badenes]]></surname>
<given-names><![CDATA[ML]]></given-names>
</name>
<name>
<surname><![CDATA[Byrne]]></surname>
<given-names><![CDATA[DH]]></given-names>
</name>
</person-group>
<source><![CDATA[Fruit Breeding]]></source>
<year>2012</year>
<page-range>623-62</page-range><publisher-loc><![CDATA[New York ]]></publisher-loc>
<publisher-name><![CDATA[Springer]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<label>3.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Morales]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
<name>
<surname><![CDATA[Tárrega]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Salvador]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Navarro]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
<name>
<surname><![CDATA[Besada]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Impact of ethylene degreening treatment on sensory properties and consumer response to citrus fruits]]></article-title>
<source><![CDATA[Food Res Int]]></source>
<year>2020</year>
<volume>127</volume>
<page-range>108641</page-range></nlm-citation>
</ref>
<ref id="B4">
<label>4.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Tarancón]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
<name>
<surname><![CDATA[Tárrega]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Aleza]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
<name>
<surname><![CDATA[Besada]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer description by Check-All-That-Apply questions ( CATA ) of the sensory profiles of commercial and new mandarins: identification of preference patterns and drivers of liking]]></article-title>
<source><![CDATA[Foods]]></source>
<year>2020</year>
<volume>9</volume>
<page-range>468</page-range></nlm-citation>
</ref>
<ref id="B5">
<label>5.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hijaz]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
<name>
<surname><![CDATA[Gmitter]]></surname>
<given-names><![CDATA[JFG]]></given-names>
</name>
<name>
<surname><![CDATA[Bai]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
<name>
<surname><![CDATA[Baldwin]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
<name>
<surname><![CDATA[Biotteau]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Leclair]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
<name>
<surname><![CDATA[McCollum]]></surname>
<given-names><![CDATA[TG]]></given-names>
</name>
<name>
<surname><![CDATA[Plotto]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Effect of fruit maturity on volatiles and sensory descriptors of four mandarin hybrids]]></article-title>
<source><![CDATA[J Food Sci]]></source>
<year>2020</year>
<volume>85</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>1548-65</page-range></nlm-citation>
</ref>
<ref id="B6">
<label>6.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Goldenberg]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
<name>
<surname><![CDATA[Yaniv]]></surname>
<given-names><![CDATA[Y]]></given-names>
</name>
<name>
<surname><![CDATA[Kaplunov]]></surname>
<given-names><![CDATA[T]]></given-names>
</name>
<name>
<surname><![CDATA[Doron-Faigenboim]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Porat]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
<name>
<surname><![CDATA[Carmi]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Genetic diversity among mandarins in fruit-quality traits]]></article-title>
<source><![CDATA[J Agric Food Chem]]></source>
<year>2014</year>
<volume>62</volume>
<numero>21</numero>
<issue>21</issue>
<page-range>4938-46</page-range></nlm-citation>
</ref>
<ref id="B7">
<label>7.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[House]]></surname>
<given-names><![CDATA[LA]]></given-names>
</name>
<name>
<surname><![CDATA[Gao]]></surname>
<given-names><![CDATA[Z]]></given-names>
</name>
<name>
<surname><![CDATA[Spreen]]></surname>
<given-names><![CDATA[TH]]></given-names>
</name>
<name>
<surname><![CDATA[Gmitter]]></surname>
<given-names><![CDATA[JFG]]></given-names>
</name>
<name>
<surname><![CDATA[Valim]]></surname>
<given-names><![CDATA[MF]]></given-names>
</name>
<name>
<surname><![CDATA[Plotto]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Baldwin]]></surname>
<given-names><![CDATA[EA]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer preference for mandarins: implications of a sensory analysis]]></article-title>
<source><![CDATA[Agribusiness]]></source>
<year>2011</year>
<volume>27</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>450-64</page-range></nlm-citation>
</ref>
<ref id="B8">
<label>8.</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bi]]></surname>
<given-names><![CDATA[X]]></given-names>
</name>
<name>
<surname><![CDATA[House]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
<name>
<surname><![CDATA[Gao]]></surname>
<given-names><![CDATA[Z]]></given-names>
</name>
<name>
<surname><![CDATA[Gmitter]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
</person-group>
<source><![CDATA[Estimating willingness to pay for new mandarin cultivars: a revealed preference approach]]></source>
<year>2014</year>
<publisher-loc><![CDATA[Florida ]]></publisher-loc>
<publisher-name><![CDATA[IFAS Extension]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<label>9.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Poole]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
<name>
<surname><![CDATA[Baron]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer awareness of citrus fruit attributes]]></article-title>
<source><![CDATA[Br Food J]]></source>
<year>1996</year>
<volume>98</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>23-8</page-range></nlm-citation>
</ref>
<ref id="B10">
<label>10.</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lado]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
<name>
<surname><![CDATA[Cuellar]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
<name>
<surname><![CDATA[Rodrigo]]></surname>
<given-names><![CDATA[MJ]]></given-names>
</name>
<name>
<surname><![CDATA[Zacarías]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Nutritional Composition of Mandarins]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Simmonds]]></surname>
<given-names><![CDATA[MSJ]]></given-names>
</name>
<name>
<surname><![CDATA[Preedy]]></surname>
<given-names><![CDATA[VR]]></given-names>
</name>
</person-group>
<source><![CDATA[Nutritional Composition of Fruit Cultivars]]></source>
<year>2016</year>
<page-range>419-43</page-range><publisher-loc><![CDATA[Amsterdam ]]></publisher-loc>
<publisher-name><![CDATA[Elsevier]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<label>11.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zou]]></surname>
<given-names><![CDATA[Z]]></given-names>
</name>
<name>
<surname><![CDATA[Xi]]></surname>
<given-names><![CDATA[W]]></given-names>
</name>
<name>
<surname><![CDATA[Hu]]></surname>
<given-names><![CDATA[Y]]></given-names>
</name>
<name>
<surname><![CDATA[Nie]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
<name>
<surname><![CDATA[Zhou]]></surname>
<given-names><![CDATA[Z]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Antioxidant activity of Citrus fruits]]></article-title>
<source><![CDATA[Food Chem]]></source>
<year>2015</year>
<volume>196</volume>
<page-range>885-96</page-range></nlm-citation>
</ref>
<ref id="B12">
<label>12.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sdiri]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
<name>
<surname><![CDATA[Cuenca]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
<name>
<surname><![CDATA[Navarro]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
<name>
<surname><![CDATA[Salvador]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Bermejo]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Salvador]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[New triploids late&#8209;maturing mandarins as a rich source of antioxidant compounds]]></article-title>
<source><![CDATA[Eur Food Res Technol]]></source>
<year>2020</year>
<volume>246</volume>
<page-range>225-37</page-range></nlm-citation>
</ref>
<ref id="B13">
<label>13.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Köster]]></surname>
<given-names><![CDATA[EP]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The psychology of food choice: some often encountered fallacies]]></article-title>
<source><![CDATA[Food Qual Prefer]]></source>
<year>2003</year>
<volume>14</volume>
<page-range>359-73</page-range></nlm-citation>
</ref>
<ref id="B14">
<label>14.</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mesías]]></surname>
<given-names><![CDATA[FJ]]></given-names>
</name>
<name>
<surname><![CDATA[Escribano]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Projective techniques]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Ares]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
<name>
<surname><![CDATA[Varela]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
</person-group>
<source><![CDATA[Methods in Consumer Research]]></source>
<year>2018</year>
<edition>2nd ed</edition>
<page-range>79-102</page-range><publisher-loc><![CDATA[Duxford (UK) ]]></publisher-loc>
<publisher-name><![CDATA[Woodhead Publishing Limited]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<label>15.</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Louviere]]></surname>
<given-names><![CDATA[JJ]]></given-names>
</name>
<name>
<surname><![CDATA[Flynn]]></surname>
<given-names><![CDATA[TN]]></given-names>
</name>
<name>
<surname><![CDATA[Marley]]></surname>
<given-names><![CDATA[AAJ]]></given-names>
</name>
</person-group>
<source><![CDATA[Best-Worst scaling: theory, methods and applications]]></source>
<year>2015</year>
<publisher-loc><![CDATA[Cambridge (UK) ]]></publisher-loc>
<publisher-name><![CDATA[Cambridge University Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B16">
<label>16.</label><nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Krippendorff]]></surname>
<given-names><![CDATA[K]]></given-names>
</name>
</person-group>
<source><![CDATA[Content analysis: an introduction to its methodology]]></source>
<year>2004</year>
<publisher-loc><![CDATA[Thousand Oaks (CA) ]]></publisher-loc>
<publisher-name><![CDATA[Sage Publications]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<label>17.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kurzer]]></surname>
<given-names><![CDATA[AB]]></given-names>
</name>
<name>
<surname><![CDATA[Bechtel]]></surname>
<given-names><![CDATA[R]]></given-names>
</name>
<name>
<surname><![CDATA[Guinard]]></surname>
<given-names><![CDATA[JX]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Adult and child focus group views of oranges and mandarins]]></article-title>
<source><![CDATA[HortTechnology]]></source>
<year>2019</year>
<volume>29</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>408-16</page-range></nlm-citation>
</ref>
<ref id="B18">
<label>18.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lado]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
<name>
<surname><![CDATA[Moltini]]></surname>
<given-names><![CDATA[AI]]></given-names>
</name>
<name>
<surname><![CDATA[Vicente]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
<name>
<surname><![CDATA[López]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
<name>
<surname><![CDATA[Billiris]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
<name>
<surname><![CDATA[Ares]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Integration of sensory analysis into plant breeding: a review]]></article-title>
<source><![CDATA[Agrociencia Uruguay]]></source>
<year>2019</year>
<volume>23</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>1-15</page-range></nlm-citation>
</ref>
<ref id="B19">
<label>19.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Lado]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
<name>
<surname><![CDATA[Vicente]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
<name>
<surname><![CDATA[Moltini]]></surname>
<given-names><![CDATA[AI]]></given-names>
</name>
<name>
<surname><![CDATA[Alcaire]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
<name>
<surname><![CDATA[Ares]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Integrating consumer perception in the selection of purple&#8208;skin sweet potato cultivars]]></article-title>
<source><![CDATA[J Sci Food Agric]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B20">
<label>20.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vicente]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
<name>
<surname><![CDATA[Ares]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
<name>
<surname><![CDATA[Rodríguez]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
<name>
<surname><![CDATA[Varela]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
<name>
<surname><![CDATA[Bologna]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
<name>
<surname><![CDATA[Lado]]></surname>
<given-names><![CDATA[J]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Selection of promising sweet potato clones using projective mapping]]></article-title>
<source><![CDATA[J Sci Food Agric]]></source>
<year>2017</year>
<volume>97</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>158-64</page-range></nlm-citation>
</ref>
<ref id="B21">
<label>21.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vicente]]></surname>
<given-names><![CDATA[E]]></given-names>
</name>
<name>
<surname><![CDATA[Varela]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
<name>
<surname><![CDATA[de Saldamando]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
<name>
<surname><![CDATA[Ares]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Evaluation of the sensory characteristics of strawberry cultivars throughout the harvest season using projective mapping]]></article-title>
<source><![CDATA[J Sci Food Agric]]></source>
<year>2014</year>
<volume>94</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>591-9</page-range></nlm-citation>
</ref>
<ref id="B22">
<label>22.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Pettigrew]]></surname>
<given-names><![CDATA[S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Pleasure: an under-utilised &#8216;P&#8217; in social marketing for healthy eating]]></article-title>
<source><![CDATA[Appetite]]></source>
<year>2016</year>
<volume>104</volume>
<page-range>60-9</page-range></nlm-citation>
</ref>
<ref id="B23">
<label>23.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Machín]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
<name>
<surname><![CDATA[Antúnez]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
<name>
<surname><![CDATA[Curutchet]]></surname>
<given-names><![CDATA[MR]]></given-names>
</name>
<name>
<surname><![CDATA[Ares]]></surname>
<given-names><![CDATA[G]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The heuristics that guide healthiness perception of ultra-processed foods: a qualitative exploration]]></article-title>
<source><![CDATA[Public Health Nutr]]></source>
<year>2020</year>
<volume>23</volume>
<numero>16</numero>
<issue>16</issue>
<page-range>2932-40</page-range></nlm-citation>
</ref>
<ref id="B24">
<label>24.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Campbell]]></surname>
<given-names><![CDATA[BL]]></given-names>
</name>
<name>
<surname><![CDATA[Nelson]]></surname>
<given-names><![CDATA[RG]]></given-names>
</name>
<name>
<surname><![CDATA[Ebel]]></surname>
<given-names><![CDATA[RC]]></given-names>
</name>
<name>
<surname><![CDATA[Dozier]]></surname>
<given-names><![CDATA[WA]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Mandarin attributes preferred by consumers in grocery stores]]></article-title>
<source><![CDATA[HortScience]]></source>
<year>2006</year>
<volume>41</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>664-70</page-range></nlm-citation>
</ref>
<ref id="B25">
<label>25.</label><nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hollywood]]></surname>
<given-names><![CDATA[LE]]></given-names>
</name>
<name>
<surname><![CDATA[Armstrong]]></surname>
<given-names><![CDATA[GA]]></given-names>
</name>
<name>
<surname><![CDATA[Durkin]]></surname>
<given-names><![CDATA[MG]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Using behavioural and motivational thinking in food segmentation]]></article-title>
<source><![CDATA[Int J Retail Distrib Manag]]></source>
<year>2007</year>
<volume>35</volume>
<numero>9</numero>
<issue>9</issue>
<page-range>691-702</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
