<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1688-8626</journal-id>
<journal-title><![CDATA[Inmediaciones de la Comunicación]]></journal-title>
<abbrev-journal-title><![CDATA[Inmediac. Comun]]></abbrev-journal-title>
<issn>1688-8626</issn>
<publisher>
<publisher-name><![CDATA[Universidad ORT Uruguay]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1688-86262024000201201</article-id>
<article-id pub-id-type="doi">10.18861/ic.2024.19.2.3710</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[¿Cómo los youtubers alcanzan una gran difusión?: El caso Zekiel79]]></article-title>
<article-title xml:lang="en"><![CDATA[How do youtubers get large broadcast?: The Zekiel79 case]]></article-title>
<article-title xml:lang="pt"><![CDATA[Como os youtubers atingem um grande público?: O caso Zekiel79]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Fraticelli]]></surname>
<given-names><![CDATA[Damián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Consejo Nacional de Investigaciones Científicas y Técnicas  ]]></institution>
<addr-line><![CDATA[Ciudad Autónoma de Buenos Aires ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>19</volume>
<numero>2</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_arttext&amp;pid=S1688-86262024000201201&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_abstract&amp;pid=S1688-86262024000201201&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.edu.uy/scielo.php?script=sci_pdf&amp;pid=S1688-86262024000201201&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El artículo indaga y reflexiona acerca del proceso que hace que los youtubers logren gran difusión, cuestión que lleva a concentrarnos en su dimensión mediática y significante. A partir de dicho propósito, analizamos la producción de Zekiel79 siguiendo el modelo de la circulación hipermediática elaborado por Carlón (2020), el cual permite comprender que el crecimiento de los youtubers no alcanza con estudiar las poéticas de sus videos, sino que deben atenderse al menos a tres niveles de circulación de sentido: 1) la circulación que se da en el sistema que conforma las interacciones entre el youtuber y el colectivo de comunicación hipermediática que conforma; 2) la circulación que se da en las relaciones de interpenetración entre dicho sistema y su entorno; y 3) la circulación que se da en las relaciones intersistémicas entre los medios de comunicación masiva y los medios soportados por Internet y la telefonía.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article investigates and reflects on the process that makes youtubers achieve great diffusion, which leads us to focus on their media and significant dimension. With this purpose in mind, we analyse Zekiel79's production following the model of hypermedia circulation developed by Carlón (2020), which allows us to understand that the growth of youtubers is not enough to study the poetics of their videos, but at least three levels of circulation of meaning must be addressed: 1) the circulation that occurs in the system that shapes the interactions between the youtuber and the hypermedia communication collective that he or she makes up; 2) the circulation that occurs in the interpenetration relations between this system and its environment; and 3) the circulation that occurs in the intersystemic relations between the mass media and the media supported by the Internet and telephony.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O artigo indaga e reflete sobre o processo que faz com que os youtubers consigam uma grande divulgação, questão que nos leva a focar na sua dimensão comunicativa e significante. Com base nesse propósito, analisamos a produção de Zekiel79 seguindo o modelo de circulação hipermidiática desenvolvido por Carlón (2020), para compreender que o crescimento dos youtubers não basta com estudar as poéticas de seus vídeos, mas sim entender pelo menos três níveis de circulação de sentido: 1) a circulação que ocorre no sistema que compõe as interações entre o youtuber e o coletivo de comunicação hipermidiática que integra; 2) a circulação que ocorre nas relações de interpenetração entre esse sistema e seu ambiente; e 3) a circulação que ocorre nas relações intersistêmicas entre os meios de comunicação de massa e os meios de comunicação apoiados na Internet e na telefonia.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[youtuber]]></kwd>
<kwd lng="es"><![CDATA[YouTube]]></kwd>
<kwd lng="es"><![CDATA[hipermediatización]]></kwd>
<kwd lng="es"><![CDATA[humor]]></kwd>
<kwd lng="es"><![CDATA[mediatización]]></kwd>
<kwd lng="en"><![CDATA[youtuber]]></kwd>
<kwd lng="en"><![CDATA[YouTube]]></kwd>
<kwd lng="en"><![CDATA[hypermediatisation]]></kwd>
<kwd lng="en"><![CDATA[humor]]></kwd>
<kwd lng="en"><![CDATA[mediatisation]]></kwd>
<kwd lng="pt"><![CDATA[youtuber]]></kwd>
<kwd lng="pt"><![CDATA[YouTube]]></kwd>
<kwd lng="pt"><![CDATA[hipermediatização]]></kwd>
<kwd lng="pt"><![CDATA[humor]]></kwd>
<kwd lng="pt"><![CDATA[midiatização]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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