Resumen

PLOTQUIN, Silvio. Design process was not more what it used to be: The brand new architecture of BDELTV in Buenos Aires, 1965-1970. An. Investig. Arquit. [online]. 2021, vol.11, n.2, e306.  Epub 01-Dic-2021. ISSN 2301-1505.  https://doi.org/10.18861/ania.2021.11.2.3115.

The Koch Polito Mill was the last of the projects in which Baudizzone, Díaz, Erbin, Lestard, Traine and Varas -BDELTV- implemented an original design process, specifying standard construction systems of argentine market and novel materials in innovative ways. The case allows to verify the BDELTV agenda: relationship between form, logistics and costs; the link between the construction market; the expectations of patrons and the speculations of the Study regarding the contents of architecture as mass media. Starting in the first five years of the 60s, with specific buildings or surprising artistic site specific installations (identified in the domestic artistic medium as happenings), modernization “took over” and creativity invaded the everyday universe of the common citizen. BDELTV's architecture seems to have been nourished by this cycle of creativity, exploration and defiance of conventions, crossing the fields of function and plastic.

Palabras clave : Environment; Creativity; Developmentalism; Design; Imagination; Industry; Market; Production; Process; System..

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