Abstract

CARMELINO, Ana Cristina. The insult pact: stylistic variation, moral and identification in humorous interactions. Lingüística [online]. 2018, vol.34, n.1, pp.23-44. ISSN 2079-312X.  https://doi.org/10.5935/2079-312x.20180003.

The study of variation and norm (s) in Sociolinguistics can be linked to moral issues. Insults (commonly used to offend, humiliate and molest) are part of what is considered to be forbidden language, from the moral field of words. Based on this and the analysis of the printed editions of the magazine comic MAD published in Brazil in 2014 and 2015, this work intends to show other linguistic functions of the insult, stylistic variant present in this periodical. The theoretical framework that underlies the study comes from the Interaction Sociolinguistics published in Brazil by Preti (1983, 1984, 2004) and the theoretical assumptions about sociolinguistic style proposed by Coupland (1985, 2001). It is observed that the insulting expressions used in the interactions of MAD texts operate as both a verbal and non-verbal code of identification of a group as well as a humor production resource.

Keywords : stylistic variation; insult; identification; humor; MAD magazine.

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