Resumen

LIZARAZO ARIAS, Diego. Capturing the gaze in cybernetic capitalism. Inmediac. Comun [online]. 2024, vol.19, n.2, e207.  Epub 01-Dic-2024. ISSN 1510-5091.  https://doi.org/10.18861/ic.2024.19.2.3846.

The gaze has become an object of usufruct in the context of a contemporary capitalism with the capacity to convert digital users into producers of content that enriches the large post-media corporations. A kind of scopic surplus value, which today has the potential, through the metaverse, to capture the body. The nodal articulator of this system lies in what I call the technological structure of negative recursivity of the self-image, which resides in the use of networks and systems to confront the psychic pain that the networks and systems themselves produce. This negative spiral is the main form of subject capture, potentiated on the horizon of the metaverse as a radical capture of one's own body.

Palabras clave : cybernetic capitalism; the capture of the gaze; the technological structure of negative recursivity of the self-image; the scopic surplus value.

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