Resumen

GAMARNIK, Cora. What a photograph can do: Images, media, social networks and ecology. Inmediac. Comun [online]. 2024, vol.19, n.2, e203.  Epub 01-Dic-2024. ISSN 1510-5091.  https://doi.org/10.18861/ic.2024.19.2.3799.

The article addresses the case of a press photograph that had a decisive impact on the political, judicial and economic power of Paraguay and made it possible to stop the pollution of a lagoon. It analyzes under what circumstances and through what actors this exceptional event was possible, as well as the reasons why a press photograph could be so effective. In this regard, it examines what the photograph depicts, its production and circulation conditions, the effects it had upon release, and the political, social, and media reactions that occurred around an image that ultimately ended up being a key link in exposing pollution. Furthermore, it reflects on the power of photography to promote social change and its potential to highlight ecological issues with visible impact. The analysis crosses studies of press photography, media communication, social networks, the role of influencers, and ecological struggles, and invites us to continue to think about the power of this type of images.

Palabras clave : press photography; media; social networks; ecology.

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