Abstract

FRATICELLI, Damián. How do youtubers get large broadcast?: The Zekiel79 case. Inmediac. Comun [online]. 2024, vol.19, n.2, e201.  Epub Dec 01, 2024. ISSN 1510-5091.  https://doi.org/10.18861/ic.2024.19.2.3710.

This article investigates and reflects on the process that makes youtubers achieve great diffusion, which leads us to focus on their media and significant dimension. With this purpose in mind, we analyse Zekiel79's production following the model of hypermedia circulation developed by Carlón (2020), which allows us to understand that the growth of youtubers is not enough to study the poetics of their videos, but at least three levels of circulation of meaning must be addressed: 1) the circulation that occurs in the system that shapes the interactions between the youtuber and the hypermedia communication collective that he or she makes up; 2) the circulation that occurs in the interpenetration relations between this system and its environment; and 3) the circulation that occurs in the intersystemic relations between the mass media and the media supported by the Internet and telephony.

Keywords : youtuber; YouTube; hypermediatisation; humor; mediatisation.

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