Abstract

DA SILVA JR, Jader Lúcio  and  FARBIARZ, Alexandre. Education, mediatization, and affection. The teacher and the production of meaning on Instagram. Inmediac. Comun [online]. 2024, vol.19, n.1, pp.135-156.  Epub June 01, 2024. ISSN 1510-5091.  https://doi.org/10.18861/ic.2024.19.1.3486.

In this article, we propose to examine the influence of media communication on sociability and meaning production, reflecting on the affective dimension in knowledge construction. Considering the aesthetic experience, we outline both the transformations brought about by media technologies in education and the social and cultural implications resulting from teachers' appropriation of spaces mediated by platforms. Assuming that communication plays a central role in human relationships, we explore the concepts of mediatization and everyday life in the aesthetic language of social platforms, especially Instagram. Following a theoretical confluence, we conduct a qualitative descriptive analysis of an in-depth interview with digital influencer educators @carolmendonca and @professornoslen. As a result, we point out reflections on the phenomenon of digital influence by teachers, starting from the affective sphere and interaction as producers of meanings and knowledge in Communication.

Keywords : media; everyday life; affection; digital platforms; education..

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