Abstract

ARDINI, CLAUDIA  and  CORZO, LEONARDO. Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter. Inmediac. Comun [online]. 2023, vol.18, n.1, pp.171-196.  Epub June 01, 2023. ISSN 1510-5091.  https://doi.org/10.18861/ic.2023.18.1.3317.

The article analyzes citizen participation in the protest against President Mauricio Macri (2015-2019) in the framework of the 2019 presidential elections in Argentina. In this sense, a content analysis of the publications tagged with the hashtag #mmlpqtp on Twitter is carried out during three weeks -between October 14 and November 3, days after the presidential election that took place on October 27-. In the context of a complex, dynamic, and participatory media ecosystem, also marked by hyper-mediatization and the emergence of political protest movements on social networks -the Arab Spring, “Indignados” (outraged) in Spain, the Occupy Wall Street movement, #yosoy123 in Mexico and #niunamenos in Argentina-, it is proposed that the empirical approach carried out allows us to follow and analyze the conformation of a narrative universe of transmedia protest that expanded in different formats and followed various connected strategies based on the same slogan and shared disagreements.

Keywords : transmedia; citizen participation; social networks; digital communication; Twitter.

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