Abstract

ACHA, Manuela; BRUNO, Daniela  and  IOTTI, Andrea. Government Communication. Presidential administrations 2011-2015 and 2015-2019 in Argentina. Inmediac. Comun [online]. 2022, vol.17, n.2, pp.53-72.  Epub Dec 01, 2022. ISSN 1510-5091.  https://doi.org/10.18861/ic.2022.17.2.3223.

The article focuses on the government communication practices that occurred in the Ministries of Education, Health and Social Development during the presidencies of Cristina Fernández de Kirchner (2011-2015) and Mauricio Macri (2015-2019) in Argentina. In this framework, we reflect on the professional role of government communicators in charge of the task and analyze the place of the press and communication area in the institutional architecture of national ministries. In this sense, it is observed that during the Kirchner government the leadership was in the ministerial communication teams, while in the management of the Cambiemos alliance the decisions fell on the Head of Government and the Presidency of the Nation. On the other hand, it is observed that the diversification and specialization of the area is a characteristic feature of both administrations, which allowed communication to gain centrality from the directive and management point of view, although the consideration of professionals continued to occupy, at the operational level, a traditional or secondary place.

Keywords : government communication; practices; professional role; Argentina.

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