Abstract

ALVAREZ GANDOLFI, FEDERICO. Fanification and connectivity in hypermediated societies. A case study selected from the YouTube platform. Inmediac. Comun [online]. 2021, vol.16, n.2, pp.181-206.  Epub Dec 01, 2021. ISSN 1510-5091.  https://doi.org/10.18861/ic.2021.16.2.3155.

This article examines the transformations of mediatizations and the conditions of circulation of meaning on Internet-based digital platforms, centering on a particular case study: that of fanification around audiovisual works, interactions, discursive productions and practices on YouTube related to the consumption of Japanese mass culture. It aims to put into dialogue the reflections on such changes, associated with the expansion of connective media (Van Dijck, 2016) and the algorithmic logic of social datafication (Livingstone, 2018), with the questions inscribed in the field of fan studies, of incipient constitution in the Latin American academy. Indeed, in the context of contemporary hypermediatized societies (Carlón, 2017), this work reviews the extrapolation of certain postulates around democracy and decentralization of social networks for the analysis of the uses that fans of Japanese goods make of YouTube, usually conceptualized in terms of prosumers. Thus, it contrasts the opportunities and limitations of the architecture of this platform for participation in general, its appropriations and the specific collective dynamics around one of the most popular content creators among these fans.

Keywords : fans cultures; collective identification; hypermedia enunciation; digital communication; YouTube.

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