Resumen

MONTEIRO, Renan P. et al. This I will post: Exploring the relationship between narcissism, use of Instagram and moderation role of self-esteem. Psicol. Conoc. Soc. [online]. 2020, vol.10, n.2, pp.38-50.  Epub 01-Ago-2020. ISSN 1688-7026.  https://doi.org/10.26864/pcs.v10.n2.3.

Narcissism involves characteristics such as exhibitionism, grandiosity and a constant need to be admired. Such characteristics highlight the role that this personality trait may have in the use of Instagram. This social network seems to be a propitious setting for narcissists to self-promote and maintain their grandiose and unrealistic self-concept by seeking positive feedback through number of likes, views, and comments. Thus, the present study aims to analyze the predictive role of narcissism in Instagram use, testing the moderating role of self-esteem. Participants were 207 users of this social network, whereby it was identified that narcissists tend to spend more time on Instagram, post more pictures and stories, giving much importance to receiving feedback (likes and views). Moreover, it was verified that the importance attributed to receiving such feedback was stronger among the narcissists with low self-esteem, such that gathering likes and views can be a way of compensating for low self-esteem. Therefore, it was observed that the use of Instagram can be explained by narcissism, and there may be interactions with self-esteem, which gives important insights to the understanding of the problematic use of this social network.

Palabras clave : Narcissism; Instagram; self-esteem; moderation.

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