Abstract

ECHAVARREN, Roberto. Hypermodernity and art. Psicol. Conoc. Soc. [online]. 2016, vol.6, n.2, pp.259-279. ISSN 1688-7026.

The article analyzes hypermodernity through the Internet, since this medium conditions our experience of it. The three angles of the act of communication become divided (Jakobson, 1974): the sender is divided between an author and a dramatic or lyrical character, the receiver is divided between an eventual dedicatee of the work and its reader, who can be everyone or no one, and the contents of the artistic message is divided from a conjectural reference. “Literariness” has become the predominant mode of communication in Internet. In that sense, the article examines the effect of an Internet message as artistic communication, confronting the question of the “aura” (Benjamin, 1989). Finally, the avantgardist attempts to destroy the aura are discussed, and a distinction is made between aura and artistic presentation. 

Keywords : Hypermodernity; art; internet; poetic communication.

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