Abstract

BERRI, Pablo Alejandro  and  GONGORA, Vanesa Carina. Positive body image and social networks in adult population of the metropolitan area of Buenos Aires. Cienc. Psicol. [online]. 2021, vol.15, n.1, e2398.  Epub June 01, 2021. ISSN 1688-4221.  https://doi.org/10.22235/cp.v15i1.2398.

The positive body image has a preeminent protective function in the current media, however, to date, there are no studies linking it to social networks. The objective of this work was to study the association between motivation and use of social networks and positive body image, considering differences by sex and age groups. The sample had 180 participants, 94 men (52.2 %) and 86 women (47.8 %), ages 18 to 65 years (M = 31.03; SD = 13.34). The instruments used were BAS-2 and a survey on social networks. Positive body image presented a negative association with two scales of motivation to use social networks. Positive body image and active use, on the one hand, and motivation to search and maintain social ties, on the other, showed a higher correlation in the group of women and digital natives, respectively.

Keywords : positive body image; social networks; motivation and types of use; sex; age.

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