Abstract

SAMELA, Gabriela  and  LENARDUZZI, Victor. From Conjunction to Connection. Changes in Communication and Power in Semiocapitalism. Dixit [online]. 2023, vol.37, n.1, pp.33-43.  Epub June 01, 2023. ISSN 1688-3497.  https://doi.org/10.22235/d.v37i1.2809.

This article discusses Franco Berardi's theoretical contributions on communication in the contemporary context. Based on the cultural transformations linked to digitalization, it reviews the main axes which, from the author's perspective and in dialogue with other authors, allow us to rethink basic categories of communication theories. First, the concept of semiocapitalism is addressed. Then, the expansion of technosemiotic automatisms as a decisive aspect of the contemporary power regime, characterized in terms of governance, is analyzed. Finally, the demarcation of communication framed in the tension between "conjunction" and "connection" is recovered. Thus, with the predominance of the latter, there would be a tendency to produce the "swarm effect".

Keywords : communication; semiocapitalism; governance; swarm effect.

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