Abstract

ESCUDER RODRIGUEZ, Santiago. The Use of Twitter in the National Election Campaign in Uruguay. Dixit [online]. 2021, n.35, pp.1-16.  Epub Dec 01, 2021. ISSN 1688-3497.  https://doi.org/10.22235/d35.2459.

The purpose of this article is to analyze the way in which the different candidates for the 2019 presidential elections in Uruguay used Twitter as a tool for discussion and promotion during the campaign. The aim is to determine whether this platform has an impact on the outreach to new adherents or, otherwise, it aims to be a space of mere digital presence. For the analysis, all the tuits of presidential candidates in the period March-October 2019 were extracted and descriptive processing, multivariate analysis and graph networks were performed. The main findings reveal a precarious use, mostly of self-promotion, and a low interaction between voters and politicians. It also highlights the existence of decentralized networks in blocks that reproduce the party ideological preferences of the offline world and are composed of followers who are, for the most part, supporters. It is concluded that the use of Twitter does nothing more than disseminate political discourse among "peers" ("friends of friends" or militants)

Keywords : Twitter; social networks; national elections; Uruguay, multiple correspondence analysis.

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