Abstract

LOPEZ-LEON, Ricardo. Liquid Design: Creative Processes in Times of Change. Dixit [online]. 2020, n.33, pp.74-88.  Epub Dec 01, 2020. ISSN 1688-3497.  https://doi.org/10.22235/d33.2379.

The aim of this article is to link the notion of fluidity -expressed by Zygmunt Bauman- with design practices, in order to observe their evolution and the challenges they face on a professional and pedagogical level. Here are presented the results of a documentary investigation from different perspectives on the concept of fluidity in various fields, covering three main aspects: a discussion on conceptual attributes as signs that society is in a liquid age; a reflection on the concept of liquid design through seven identifiable characteristics in professional practice (collaborative, multidisciplinary, multimethodic, improvised, infinite, intangible and glocal); and a reflection on the challenge for teaching design in times of fluidity. The academic community can recognize in the characteristics identified here how the profession has changed and thus design strategies to better prepare its students. Likewise, designers can take them as a guide to expand their professional practice and adapt better and faster to a fluid society. May liquid design serve as a stage to be faced and, at the same time, as a set of skills to be developed.

Keywords : liquid design; collaborative work; creativity; multidiscipline; pedagogy...

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