Abstract

DEL VALLE ROJAS, Carlos  and  SALAZAR JAQUE, Mauro. Digital materialisms. Beyond the media ecosystem. Inmediac. Comun [online]. 2024, vol.19, n.1, pp.8-28.  Epub June 01, 2024. ISSN 1510-5091.  https://doi.org/10.18861/ic.2024.19.1.3570.

The article develops a descriptive-analytical sequence that identifies the conceptual weaknesses of various communication models based on subjectivity, hermeneutics and the theories of the emitter, whose hegemony remains stable in anthropological mediations. All this in the midst of the intense changes that the Anthropocene has meant. Indeed, the gravitational center of analysis is situated in the postulates of the anti-hermeneutic turn, a task that implies a materialist conception of the media that departs from phenomenology. Here, the so-called media archaeology works with supports, infrastructures, machines and expressive materialities that distance themselves from the qualitative analysis of the discourse and the paradigms of the subject -anthropomorphism- that have been prominent in authors of the relevance of Marshall McLuhan. In the field of contemporaneity, this leads us to distinguish between a medial geology and media, through some substantial theses by authors such as Friedrich Kittler and Jussi Parikka.

Keywords : media archaeology; anthropocene; machines; McLuhan; Kittler; Parikka.

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